Ogilvy Indonesia has announced the appointment of Lisa Putri as Head of Content, bringing on board a seasoned digital expert known for her strong strategic vision and innovative approach to brand storytelling. With an extensive background in crafting high-impact content strategies and digital roadmaps, Putri has earned a reputation for delivering standout creative work that resonates deeply within Indonesia’s dynamic digital landscape.
In her new role, Putri will lead a team of more than 30 content strategists, designers, and writers, tasked with enhancing Ogilvy Indonesia’s content offerings across its diverse client base. Her mandate is to develop and implement large-scale, impactful content strategies that not only drive engagement but also elevate the overall creative standards of Ogilvy Indonesia’s portfolio. Through her leadership, the agency aims to strengthen its position as a leader in digital content, leveraging her expertise to deliver compelling, culturally relevant narratives that meet the evolving needs of brands and consumers alike.
On taking up the new role, Putri said, “With an impressive array of clients and a strong body of work, Ogilvy’s Content portfolio really impressed me over the last few years. So naturally, I am thrilled to lead Ogilvy’s content service into its next phase of evolution—an era of impactful and personalized experiences. By harnessing the power of creativity and technology, we will deliver experiences that resonate deeply and drive meaningful impact for our clients.”
“At Ogilvy Indonesia, we believe an exceptional new phase of growth is opening up for our clients—one at the intersections of culture, context, commerce, and community. And we can help them unlock it with the power of creativity and technology. Lisa’s proven expertise and her shared belief in making creativity our clients’ unfair advantage in the market make her the ideal person to spearhead our content offering in this new world order. Watch this space for many more big things to come from her and the team.” said Kapil Arora, Chief Operating Officer, Ogilvy Indonesia.
Welcoming Putri to the team, Sieg Penaverde, Ogilvy Indonesia Group CEO, said, “I am thrilled to have Lisa join our leadership team. Her experience and expertise around a social-first approach to business is critical for brand and business growth. It is key for content to be infused with strategic creativity for it to matter, be memorable, and ultimately allow it to travel.”
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