News In brief – Appointments

Noorbanu Qureshi appointed as VP, L&K Saatchi & Saatchi

L&K Saatchi & Saatchi, India’s only integrated business and brand growth agency that offers solutions across business, brand, communication and execution has strengthened its operations in the North and has bought on board Noorbanu Qureshi as Vice President. Noorbanu will be based out of New Delhi and report in to Atin Wahal, EVP (North and East), L&K Saatchi & Saatchi. As VP, Noorbanu would be essaying a key role in leading and strengthening client relationships and business growth for the Northern region. 

Noorbanu comes with over 12 years of professional advertising experience in the BFSI. Media & Entertainment, FMCG & e-commerce category. Her last stint was with Publicis India as AVP, managing key brands for the agency including Zee TV, Citibank, Times NOW among others. Prior to Publicis India, she has also worked at Rediffusion Y&R, DDB Mudra & Leo Burnett India working on various brands such as Complan, Tata Power, Lenskart, Lipton Tea, Tourism Australia & Caratlane among others. 

Commenting on her appointment, Atin Wahal, Executive Vice President (North and East) at L&K Saatchi & Saatchi said: “We welcome Noor to the ever-growing team of L&K Saatchi & Saatchi Delhi. With her on board, I have my team ready for the next chapter of growth in Delhi. I have seen Noor grow professionally and admire her resilience to deliver and ability to grasp the client’s issues at hand. She is a solution provider at heart and that’s the best quality one can have in today’s ever-demanding environment. I look forward to her partnership and wishing her a lot of success.” 

On joining the agency and her mandate ahead, Noorbanu quipped, “I am delighted to join L&K Saatchi & Saatchi at this exciting point in the transformational journey of the agency. What struck me the most is that the entrepreneurial spirit and how the agency is able to provide one-stop solutions to its clients with the ‘power of one’ approach. I look forward to working with Atin and a great journey ahead.”

Pen India onboards Utpal Das as Group CEO

Pen Studios has appointed Utpal Das as its new Group CEO. In his current role he will be leading all the businesses under Pen Studios and it’s affiliates. 

“Pen Studios is a dynamic and ever growing media entity, and Das has a remarkable history of success in implementing high impact growth strategies in his career of 30 years in the engineering consumer, healthcare industry, besides media,” the company said. 

In the last 20 years he has professionally focused on media business serving in various capacities at TV Today, Times of India, Zee TV and Viacom 18, Das has led various initiatives and established processes which have largely become benchmarks in the industry. 

An alumnus of National Institute of Technology, Silchar and IIFT, Delhi, Utpal’s vast experience and varied exposure would be handy in driving business strategies of Pen Group primarily operating in Entertainment space with its Film Studios, Broadcasting, Media-Tech Services, Distribution and Digital initiatives.

Welcoming him aboard, Jayantilal Gada, Chairman & MD of Pen Group said “Utpal was a natural fit in our organization, his business acumen combined with his industry experience is exactly what we needed for our planned growth here on, and we are glad to have him on board.”

Utpal Das said “Pen Group currently has many mega projects and different ventures as well, and I am happy to be a part of this dynamic organization and look forward to growing with it.”

Adomantra names Karan Puri as Digital Marketing Lead

Adomantra Digital India Pvt Ltd has announced the appointment of Karan Puri as Digital Marketing Lead. His role at the company will be to create an impactful digital presence and bringing revenue beyond expectations.

Before joining Adomantra, he was associated with What’s Up Life as Digital Marketing Manager for more than 5 years. His earlier stints were with PTC Punjabi Network as Consultant – Digital and Content, and Ernst & Young as Marketing Communications Manager, among others.

Puri is Digital Marketing Professional armed with many certifications in Digital Marketing and a track record of conceptualizing & implementing digital marketing initiatives across SEO, SEM, email marketing, social media, etc. to drive brand visibility.

Rajaraman Sundaram is business head, Colors Tamil, Viacom18

Viacom18 has announced the appointment of Rajaraman Sundaram as business head, Colors Tamil. In his new role, Sundaram will be responsible for scaling up the overall business strategy and invigorating the operations of the channel. He will report to Rajesh Iyer, head – regional entertainment (Bangla, Odia, Tamil and Gujarati Clusters), Viacom18. Sundaram comes with over 20 years of industry experience in broadcast media.

Iyer said, “Since launch of Colors Tamil, the channel has been on an exceptional journey – being the youngest challenger brand in a region that is known to be India’s most rewarding regional broadcast market. Having built a distinct identity for ourselves, we now look forward to kickstarting the next phase of our growth. Raja, with his extensive experience across the entire value chain of broadcast entertainment, is aptly suited to lead Colors Tamil into its next phase.”

On taking up the new role, Sundaram said, “I am elated to join the leadership team at Colors Tamil. Colors Tamil has been a pioneer in bringing breakthrough content that continues to engage and entertain Tamil viewers across the globe and I’m looking forward to strengthening the channel’s overall value proposition and drive it to greater heights.”