Krafton India’s Battlegrounds Mobile India (BGMI) has unveiled a vibrant new campaign, developed by Teen Bandar, featuring Olympic champion Neeraj Chopra in two humorous, high-energy films that present his personality in a fun, relatable light. This campaign celebrates BGMI’s spirited gaming community, blending humor with a sense of friendly competition to engage fans across the country.
In the first film, Neeraj takes on a playful double role, responding to the cheeky remark, “Isko Phekna Nahin Aata,” a nod to his world-renowned athletic skill. The second film shows Neeraj proudly showcasing BGMI on his phone, emphasizing his personal connection to the game with a playful, authentic touch. Together, these films embody the excitement of gaming and the camaraderie BGMI fosters among its players.
“Neeraj brings a unique charm that truly resonates with our players. These films not only entertain but capture the heart of what BGMI stands for—community, resilience, and the joy of the game. Through Neeraj’s effortless blend of humor and intensity, we aim to connect with our players in a way that feels both authentic and inspiring,” said Srinjoy Das, Associate Director Marketing of Krafton India.
Savio Joseph, Co-founder of Teen Bandar, added, “This campaign is a perfect blend of BGMI’s exciting world and Neeraj’s captivating presence. His charisma and playful spirit made it possible to create films that are as engaging as they are relatable. It’s a celebration of BGMI as a platform that brings people together, inspiring both fun and connection in a way only Neeraj could embody.”
With these two films, Krafton India and Teen Bandar reinforce BGMI’s role as more than just a game—it’s a culture of connection, humor, and competitive spirit that resonates with players across India.
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