Morrisons’ 2025 festive campaign highlights the year-round efforts of farmers, bakers, and food makers bringing joy to UK tables. The ad, created by Leo Burnett UK, showcases the dedication and care behind Morrisons’ quality food, emphasizing “More reasons to shop at Morrisons“.
Morrisons, one of the UK’s leading supermarkets, has unveiled its heartwarming Christmas campaign, “Making More of Christmas,” showcasing the year-round efforts of its farmers, bakers, and food makers who work tirelessly to bring festive joy to tables across the country. The 90-second TV ad, created by Leo Burnett UK and directed by Aaron Stoller, takes viewers on a seasonal journey, highlighting the dedication and care that goes into preparing Morrisons’ festive fayre.
The ad opens in the height of summer, with a farmer cheerfully shouting “Merry Christmas” to a bemused dog walker, before cutting to a Morrisons bakery decked in fairy lights, even though it’s only August. From there, the story travels the length of the UK through the seasons, showcasing a fisherman’s boat shimmering in the sun, a tractor dazzling trick-or-treaters with Christmas cheer on Halloween, and a delivery driver arriving with a festive shop.
Matt McLellan, Morrisons Group Customer, Data & Marketing Director, said, “Our Christmas advert tells the story of how our festive fayre, such as our award-winning mince pies or delicious smoked salmon, appears on our shelves and the care and attention that our colleagues and food makers put into making them. At Morrisons, our unique capabilities in fresh food mean we’ve been helping to make more of Christmas all year by growing, picking, baking, proving, prepping, and planning to support our customers as the big day draws near.”
Mark Elwood, Chief Creative Officer at Leo Burnett UK, added, “The quality and commitment that goes into every ingredient of Morrisons Christmas food is a true labour of love. They’ve been growing, harvesting, smoking, maturing, crafting, and creating all year long, so you can make more of your Christmas.”
The campaign celebrates the unsung heroes behind Britain’s festive feasts – the farmers, bakers, fishers, and food makers who bring joy to tables across the country. By highlighting their year-round efforts, Morrisons aims to connect customers with the people who work tirelessly to bring them quality food.
In addition to the Christmas campaign, Morrisons is also bringing Disney magic to its stores with an exclusive Disney Trading Card and Bells collection. Customers can collect and swap themed trading cards, decorate their Christmas tree with collectable Disney Bells, or unlock rewards in the Morrisons More app. With every £15 spent, customers receive a free pack of Disney Trading Cards, and can enter a prize draw to win a magical trip to Disneyland Paris for four.
The ad concludes with a heartwarming message: “At Morrisons, we’ve been growing, making, baking, and crafting all year long.” The campaign is a celebration of the hard work and dedication that goes into creating the festive foods that many families cherish.
