MOMS, the outdoor specialist arm of Madison World, unveiled a striking anamorphic 3D installation at Garuda Mall, Bengaluru, to spotlight Starbucks’ smoothest espresso yet — the Blonde Roast. Merging creative technology with immersive strategy, MOMS brought the concept to life through meticulous perspective alignment and precision design. From ideation and technical execution to permissions, fabrication, and live quality checks, the agency seamlessly managed the project end-to-end. In close collaboration with Starbucks, MOMS ensured the brand’s premium identity and the essence of the Blonde Roast — smooth, vibrant, and lightly roasted — were vividly captured in the 3D visual storytelling.
The installation not only captivated onlookers but also converted curious passersby into intrigued coffee explorers. Building on the buzz, MOMS expanded the campaign to high-traffic premium OOH sites across Mumbai and Delhi, leveraging a blend of impactful formats and digital innovations to drive visibility and ongoing consumer engagement.
Deepa Gupta, Vice President, MOMS, “Our goal was to create a visual spectacle that not only showcased the product but also invited real consumer participation, by using anamorphic innovation in a high-footfall location like Garuda Mall, we were able to blend technology and tactility in a way that truly stood out – both visually and experientially.”
MOMS is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World operates several specialized brands in the OOH space including Platinum Outdoor, activation specialist Madison TURNT, rural specialist Anugrah Madison, and retail specialist MRP. Madison World, through its 11 units, served over 500 advertisers last year. MOMS handles blue chip clients like Asian Paints, Raymond, Pidilite, Maruti Suzuki, Mcdonalds, Bajaj, Caltex, Pepsico, ITC and several others.
