Dentsu International has announced that Michael Komasinski is to be promoted to the role of Global Chief Executive Officer, Merkle and a member of the dentsu international executive team.
He replaces Craig Dempster who has been a member of the Merkle executive leadership team for nearly 15 years and joined Dentsu during Merkle’s acquisition in 2016. Dempster will retire from the business at the end of the year.
Merkle is one of dentsu’s six leadership brands. Earlier this year, the brand’s industry leadership was further reinforced with the acquisition of LiveArea, bolstering Merkle’s global experience and commerce capabilities, and further positioning the business as a go-to experience partner for businesses around the world.
As Global CEO, Craig Dempster has played an integral role in driving Merkle’s culture, growth, and profitability, and in building Merkle’s relationships with flagship brands such as AT&T, GEICO, Citizens, and AARP.
Komasinski brings a wealth of experience having led Merkle across two of dentsu’s three regions. Joining Merkle 7 years ago as Chief Operating Officer of Agency Services, he went on to become President of Merkle’s Europe, Middle East, and Africa region, leading a business of $400M+ in net revenue.
He currently serves as President of Merkle/CXM, Americas, and leader of the dentsu Customer Experience Management Service Line in the Americas, overseeing all aspects of Merkle’s Americas regional operation.
“Michael’s track record speaks for itself. He inspires and leads teams in developing impactful, data-driven and tech-enabled customer experiences while building lasting and values-based relationships with clients,” said Wendy Clark, Global CEO, dentsu international.
“And he shares our collective ambition to become the most integrated agency network, delivering integrated solutions to drive growth for our clients across creative, media and CXM. I know Michael is ready to progress this agenda at the helm of Merkle and will be a key leader for dentsu as we further accelerate our growth and momentum.”
Komasinski will commence his role as Global CEO Merkle on the 1st of January and will join the dentsu international executive team, reporting to Wendy Clark. The new President, Merkle Americas will be announced in due course.
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