McCain India is brightening up this Diwali season with its heartwarming campaign, “McCain Banega, Diwali Ka Maza Badhega.” Diwali, a time for family gatherings and celebrations, often sees generations with differing views and traditions coming together—sometimes resulting in playful chaos. From grandparents cherishing age-old customs to the younger generation introducing modern ideas, family gatherings can be a whirlwind of opinions.
Recognizing this dynamic, McCain’s “Jugalbandi ft. McCain” campaign cleverly embraces these generational differences, turning moments of potential clash into joyful unity. The campaign humorously captures how, amidst their contrasting perspectives, family members find common ground when McCain is served, symbolizing how food can bring everyone together.
With a robust 360-degree strategy, McCain is reaching out to families through social media activations, contests, and digital campaigns to keep the Diwali spirit alive throughout the festive week. The brand is fostering community engagement on WhatsApp, ensuring a strong connection with various groups across the country.
To further amplify the festive message, McCain has teamed up with popular influencers like @devanshusaran, who will use music to highlight the light-hearted banter between generations. Additionally, @anshuman.sharma1 has reimagined the McCain jingle across different eras, making it relatable for everyone—from the nostalgic 80s generation to today’s tech-savvy youth. McCain is also partnering with influential mom bloggers to spread the message of togetherness, reinforcing the importance of family bonds during the festive season.
“At McCain, we’ve always believed that food has a unique way of bringing people together, and Diwali is the perfect occasion to highlight that. The festival is all about family, but we know that when multiple generations come together, differing opinions and viewpoints can sometimes lead to tension. With our ‘McCain Banega Diwali Ka Maza Badhega’ campaign, we wanted to capture that familiar Diwali scenario and show how McCain snacks can be the bridge between these differences. Whether it’s grandparents sharing stories, parents giving advice, or kids bringing in their modern twist, McCain is the one thing that everyone enjoys and agrees on. Our campaign celebrates this unity in differences—turning what could be a heated moment into one of fun, laughter, and deliciousness. Ultimately, we hope to make McCain a part of every family’s Diwali tradition, creating memories that last well beyond the festival,” said Aditya Krishna, head of marketing and sales – retail, McCain.
McCain is integrating contextual advertising and push notifications to boost engagement, while also exploring AR filters that adds a gamified twist to the McCain jingle. The campaign also includes a Diwali playlist and, bringing generations together in a fun and engaging way.
Extending its reach further, McCain’s festive messaging will be broadcast across major radio stations in cities like Delhi, Mumbai, Bangalore, Punjab, Kolkata, and more. Along with radio spots, McCain will also reach homes though their displays being live on 6,670 lift screens.
