Hype Luxury has appointed former LVMH leader Martin Mangez as Branding and Communication Advisor, marking a pivotal step in its global expansion. Known for his expertise with UHNW clients and luxury storytelling, Mangez will help refine Hype’s vision as it scales its $650 billion mobility ecosystem across continents and enters the U.S. market.
Hype Luxury has taken a decisive step in its global ambitions with the appointment of Martin Mangez, a former senior leader at LVMH, as its Branding and Communication Advisor. For a company positioning itself at the intersection of ultra-luxury, mobility and personalised service, this move represents more than an addition to the leadership roster — it signals a deepening of Hype’s commitment to shaping an identity that stands shoulder-to-shoulder with the world’s most iconic luxury institutions.
For years, Mangez has operated inside the rarefied world of the grandes maisons, refining the delicate art of storytelling that defines luxury at its highest level. His work has always gone beyond campaign strategy or aesthetic refinement; it has centred on understanding how people who live at the apex of wealth and influence connect emotionally with brands. That understanding, forged over decades, has made him a sought-after figure in luxury circles. His portfolio spans narrative design, brand heritage preservation, global communications leadership and the creation of elite client experiences that are as discreet as they are transformative.
Mangez’s career path reflects a deep immersion in the psychology of ultra-luxury consumers — individuals and families for whom time, trust and emotional resonance matter more than logos or lavish settings. His work with UHNW families, cultural icons, global leaders and royal households has shaped his belief that true luxury is neither extravagant nor loud. Instead, it is intimate, human and rooted in an unspoken understanding of expectations that only a select few professionals in the world are trained to interpret. His reputation for warmth, nuance and absolute discretion has become one of his defining professional signatures.
For Hype Luxury, which has rapidly emerged as one of the most dynamic mobility players in the UAE, India, Europe and the UK, the alignment could not be more timely. The company sits on a mobility ecosystem unlike any other: a network that connects access to private jets, luxury yachts and ultra-luxury automobiles — a combined asset value of over $650 billion. As Hype prepares for an ambitious expansion into the United States, the brand recognises that global scale must be matched with a global narrative, one that speaks the language of trust and emotional connection rather than mere convenience or access. That is where Mangez’s expertise comes into play.
In announcing his decision to join Hype, Mangez described the timing as pivotal not only for the company but for the entire category. “Luxury mobility is entering its most transformative chapter,” he said. “Hype has created something rare — a brand built on trust, humanity, and thoughtful innovation in a space that has long felt fragmented. I’m excited to help build a global luxury institution that understands people as much as it does products or technology.” His words reflect a philosophy that Hype has been shaping over the past several years: that mobility is not simply transactional, but experiential; and that clients seek meaning alongside movement.
The numbers backing Hype’s momentum tell a compelling story. Over the past year alone, private jet demand within its ecosystem grew by 45%. While the global luxury travel market continues to evolve post-pandemic, this surge suggests a broader behavioural shift among UHNW travellers — one that prioritises privacy, seamless logistics and the reassurance of teams who understand their lifestyle and sensibilities without requiring explanation. At the same time, Hype recorded a 60% retention rate among its clients, an unusually high figure in a segment where travellers often distribute their preferences across multiple service providers. Such consistency points to a deeper level of trust, the very quality Mangez has spent his career cultivating within leading luxury houses.
As Hype accelerates its presence across continents, the company finds itself in the rare position of not simply following the playbook of established luxury brands but writing a new one. Luxury mobility has historically existed in fragmented pockets — charter companies, chauffeur services, concierge operators, yacht brokers — each servicing parts of a lifestyle but rarely offering a unified experience. Hype’s mission has been to weave these disjointed threads into a seamless ecosystem where clients can move from sky to sea to road with the confidence of dealing with a single, attuned brand. In many ways, this ambition echoes the transformation luxury fashion and hospitality underwent decades ago, when cohesive brand universes replaced standalone products.
Mangez’s appointment therefore arrives at a moment when Hype is not only scaling but shaping its identity. His understanding of legacy-building, emotional narrative and the cultural nuance required to serve global UHNW clients will inform how Hype presents itself as it transitions from a fast-growing mobility company into what it aspires to be — a global luxury institution. His expertise in designing private client experiences, in particular, aligns with Hype’s goal of elevating personalisation beyond logistical efficiency into the realm of meaningful engagement, where every interaction reinforces the brand’s values.
In the broader context of luxury’s evolution, Hype’s decision reflects a shifting expectation among affluent travellers. Increasingly, luxury mobility is no longer about extravagance or exclusivity for its own sake; it is about peace of mind, emotional connection and the feeling of being understood without need for elaboration. UHNW clientele, accustomed to discretion and high-touch service, are gravitating toward companies that reflect their values and maintain consistent, human-centred interactions across every channel. Mangez’s career, built on interpreting and articulating these intangible qualities, will be instrumental in shaping how Hype communicates and delivers its promise.
As the company moves into its next phase, the narrative it seeks to build is one of sophistication and intentionality — not merely a catalogue of premium offerings but a philosophy that elevates mobility into an art form. The ability to stitch together journeys that feel effortless, whether in Dubai, London, Mumbai or soon New York, requires more than global reach; it requires a brand identity that feels intimate, familiar and unmistakably trusted. Mangez’s influence will likely help refine the subtleties of that identity, grounding Hype’s global ambitions in emotional depth and cultural fluency.
Ultimately, the appointment of Martin Mangez is as symbolic as it is strategic. It underscores Hype’s belief that luxury is defined not by movement but by meaning — by the feelings, memories and sense of belonging that emerge when a brand understands its clients at a profound level. With its rapidly expanding network, strong performance metrics and a vision centred on humanity and trust, Hype Luxury is positioning itself not simply to participate in the future of ultra-luxury mobility, but to define it. And with Mangez joining that journey, the company moves one step closer to turning that aspiration into a global reality.
