Dabur Real, known for its innovative beverage offerings, is excited to unveil a captivating new campaign featuring Bollywood star Sidharth Malhotra. Conceptualized by Lowe Lintas, the campaign highlights Dabur Real’s enticing Fizz beverage lineup, which includes refreshing flavors like cranberry, orange, jeera cola, apple, and Nimbu.
The film is elegantly choreographed to harmonize with a vibrant soundtrack, enhancing its visual appeal and charm. With its energetic presentation and catchy tune, the TVC is set to resonate with viewers, underscoring Dabur Real’s dedication to providing delightful beverage experiences.
Mayank Kumar, Vice President- Marketing, Dabur India, said, “We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. Réal offers the consumer the widest range of healthy beverages such as Réal Juices & Beverages, Réal Drinks and Réal Milkshake Frappe. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz. We have launched Real Fizzin in 5 amazing variants– Cranberry, Orange, Nimbu (Lemon), Apple and Jeera Cola. We believe that our consumers will love this new Fizzin Drink as it truly offers the best of both worlds in terms of fruit and fizz.”
Commenting on the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas shared, “A refreshing film for a refreshing drink. It says all that has to be said about Fizzin with effortless swag and some fun soundtrack. Nicely done by Mohit Arora and his team.”
Credits:
- Agency: Lowe Lintas
- Creative: Vasudha Misra, Mohit Arora, Vibhor
- Account Management: Sunil Manhas, Sanjeet Kumar, Fatima Suhail
- Planning: Madhavi Guha and Aniket Das
- Production House: Gingerman Production
- Director: Siddharth Sen
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