Levande, a premier retirement living operator, has named 303 MullenLowe as its new strategic, creative, and branding partner following a highly competitive pitch. Under this partnership, 303 MullenLowe will oversee a comprehensive scope, including brand strategy, creative development, brand design, PR/social, and experience. The appointment takes immediate effect, positioning the agency to drive impactful storytelling and engagement for Levande.
A key focus will be the development of a long-term brand platform that seamlessly integrates across brand and retail channels, supporting Levande’s future growth and new developments in the retirement living sector.
“Retirement has clearly moved on in culture, yet retirement communities are still riddled with the same cliches. This is an incredible opportunity to help Levande raise the expectations, bringing together the power of creativity, brand design and retail to drive disproportionate growth,” Joanna Gray, 303 MullenLowe Sydney’s Chief Executive Officer.
“Because we know that once people experience what Levande has to offer, satisfaction is extremely high. It’s a classic job of closing the gap between perception and reality, using our behaviour change expertise.”
A Swedish word that means ‘vivid’ and ‘full of life’, Levande embodies the positivity inherent in its name, with more than 9,000 residents residing in 59 communities.
“As one of Australia’s leading providers of retirement living communities, it’s vital that our brand matches the outstanding experience that our residents have. But more than that, we want the Levande brand to rise to the expectations that Baby Boomers now have of retirement and create a shared mindset,” Nik Scotcher, Levande’s Chief Sales & Marketing Officer.
“We’ve got big growth ambitions and we’re excited to start this process with 303 MullenLowe as partners, who have already shown they understand the challenges of the target audience and the broader sector.”
“We can’t wait to get started on building the Levande brand and not only smash the misconceptions holding back this category but create work that’s playfully honest, authentic, that speaks genuinely to this audience,” added Jody Elston, 303 MullenLowe Sydney’s Chief Strategy Officer.
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