Kopiko, renowned for its coffee candy, has launched a fresh creative featuring cricket icon MS Dhoni. Set amidst a vibrant carnival, the TV commercial introduces a captivating love tale intertwined with the irresistible allure of Kopiko. The ad’s execution vividly portrays the transformative essence of real coffee – it energizes and sparks instant inspiration for clever solutions to challenging scenarios. It ignites creativity, culminating in a delightful ‘Eureka’ moment that resolves a romantic predicament.
MS Dhoni expressed his enthusiasm about the launch of this creative, stating, “This is the second TV commercial of the campaign, and I am truly excited about the creative concept of ‘Kopiko Chaba, Idea Jagaa,’ as it offers an interesting perspective on the unique benefits of Kopiko. I am confident that my fans, as well as Kopiko’s, will appreciate my new avatar in this film.”
Achyut Kasireddy, the managing director of Mayora India, remarked, “Kopiko’s signature coffee taste lies at the heart of this campaign, weaving a tale of innocence, confusion, redemption, and love. We couldn’t be more thrilled to share it with the world, especially during the vibrant Valentine’s week. Kopiko is more than a delight for the taste buds; it’s a cherished companion in the journey of love and inspiration, igniting ideas that sweeten life’s moments.”
Sonal Dabral, founder of Tribha, who has conceptualised this creative, mentions, “Our first creative of the Kopiko ‘Chaba’ campaign focused on the benefit of ‘keeping you awake’. This new creative is its natural succession since it highlights the benefit of ‘inspiring new ideas’ once you are fully energised.”
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