What if your next personal breakthrough came from the scent of Mouse Deer Farts? That’s the unexpected question Klook asks in its latest campaign. Teaming up with major attractions around the world, the travel and experiences platform has introduced the “Joy Dispenser”—a playful, interactive vending machine that surprises and delights travelers. The activation invites users to share affirmations of joy and, in return, receive a unique surprise from Klook—perfect for those ready to embrace bold, joy-filled adventures.
The Joy Dispenser makes its debut in Singapore at Mandai Wildlife Reserve’s newest attraction, Rainforest Wild ASIA. Located at the end of The Best You Path by Klook—a curated trail with five Joy Stops offering unique and memorable experiences—the Joy Dispenser brings an engaging offline element to The Best You, Klook’s first global brand campaign created in partnership with The Secret Little Agency.
Turning Self-Discovery into a Sensory Journey
Drawing inspiration from the powerful link between scent, memory, and emotion, the Joy Dispenser reimagines self-discovery through travel as a multi-sensory adventure. This roving vending machine rewards bold affirmations with playful scent experiences from Rainforest Wild ASIA—featuring wild aromas like “Mousedeer Farts” and “A Sun Bear’s Mid-Afternoon Splash.”
To mark its stop at Rainforest Wild ASIA, Klook is launching a limited-edition incense stick collection, with five unique scents capturing unforgettable moments from Singapore’s newest wildlife park. Visitors who boldly declare “I embrace my wild side” at the Joy Dispenser can unlock a chance to receive an exclusive Klook x Rainforest Wild ASIA incense kit—turning a joyful moment into a keepsake of wild self-expression.
“Bringing the Joy Dispenser to life took bold thinking, a little faith, and the courage to push creative boundaries. We wanted to capture that whimsical feeling of unexpected delight, and Mandai Wildlife Reserve was the perfect partner to make that magic happen. They’ve extended the impact of our global brand campaign, bringing The Best You offline in a fresh, innovative way. Together, we’re sparking curiosity and helping people discover new sides of themselves through travel and experiences,” said Marcus Yong, Vice President, Global Marketing at Klook.
“With The Best You, we set out to show how travel can be a quiet yet powerful catalyst for transformation, helping people rediscover who they are and who they could become,” said Nicholas Ye & Mavis Neo, Co-Chief Creative Officers at The Secret Little Agency.
“With the Joy Dispenser, we wanted to take that idea further. Travel is a deeply multisensory experience, and scent, more than any other sense, is closely tied to memory and emotion. We created the Joy Dispenser to turn those fleeting moments of joy into something lasting. Through scent, it invites travellers to take home a piece of their journey, relive their favorite moments, spark new explorations, and carry a reminder of their best selves wherever they go.”
The Best You celebrates the transformational power of travel through experiences, and reframes travel as a catalyst for self-discovery, emotional clarity, and personal growth.
The campaign was first introduced in April with a content series featuring Marie Kondo and her personal journey of finding joy again through travel, followed by an inspiring brand film and contextual OOH placements that ran across key locations including Singapore, Vietnam, Hong Kong, Taipei, Mainland China, and Los Angeles.
The integrated creative campaign also introduced an immersive online personality quiz inviting people to explore what their best selves could look like, through their travel preferences.
