KC Global Media Asia has appointed Lee-Asha Dukhie as its new Director and Head of Digital Marketing, entrusting her with the leadership of the company’s digital marketing initiatives. In this role, she will work closely with Serious Media, the company’s marketing agency, to craft and execute a dynamic digital strategy across social media platforms and digital properties.
Bringing extensive experience in advertising sales and marketing across both digital and print media, Dukhie will play a pivotal role in driving innovative digital campaigns, expanding KC Global Media’s online presence, and strengthening audience engagement across multiple digital touchpoints. Her expertise is set to propel the company’s digital evolution, reinforcing its position in an increasingly competitive media landscape.
“We’re excited to welcome Lee-Asha to the team,” said George Chien, Co-founder, President and CEO of KC Global Media. “We spent the past couple of years stabilizing our linear business and now is the right time to have dedicated resources focusing on our digital and social platforms. Lee-Asha brings a wealth of expertise in digital growth, content strategy, and audience engagement, which will be instrumental in advancing our digital marketing efforts and ensuring our content resonates with the audience in the region. Bottomline, she will ensure we are relevant.”
“We are also thrilled to extend our successful partnership with Serious Media as we look to expand our marketing efforts. The addition of a new Director and Head of Digital Marketing and the strengthened partnership with Serious Media mark important milestones for KC Global Media as the company continues to enhance its global presence and lead in the entertainment industry, ” Chien further added.
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