Jason Levine Named Enterprise-Wide Chief Marketing Officer at Hormel Foods  

Hormel Foods Corporation has appointed Jason Levine as its first Enterprise-wide Chief Marketing Officer to accelerate consumer-centric growth. With over two decades of CPG marketing leadership, including senior roles at Mondelēz International and PIM Brands, Levine will strengthen brand strategy, digital capabilities and data-driven marketing across the enterprise.  

Jason Levine’s appointment as Enterprise-wide Chief Marketing Officer at Hormel Foods Corporation signals a defining moment in the company’s evolution as it sharpens its focus on consumer-centric growth and brand-led transformation. The creation of this role reflects Hormel Foods’ recognition that marketing today is not only about storytelling and promotion, but about building connected systems that link brands, data, digital platforms and consumer insights into a unified engine for growth. With more than two decades of leadership experience across global consumer packaged goods companies, Levine steps into the position with a reputation for modernising iconic brands while delivering measurable business impact.

Hormel Foods has long been a cornerstone of the global food industry, with a diverse portfolio spanning well-known brands across protein, snacking and packaged foods. As consumer expectations continue to evolve, driven by digital engagement, shifting lifestyles and heightened demand for relevance and authenticity, the company has been steadily strengthening its marketing and innovation capabilities. Levine’s appointment underscores a strategic intent to elevate marketing from a brand-by-brand function to an enterprise-wide capability that drives consistency, efficiency and insight across the organisation.

Levine’s professional journey is deeply rooted in consumer packaged goods marketing, where he has built a career defined by scale, creativity and transformation. He spent a significant portion of his career at Mondelēz International, one of the world’s largest snacking companies, where he held several senior leadership roles over a long tenure. Most notably, he served as Chief Marketing Officer for North America, overseeing some of the most recognisable and beloved brands in the global food landscape, including OREO and RITZ. In that role, Levine was instrumental in steering these iconic brands through periods of reinvention, ensuring they remained culturally relevant while continuing to deliver strong commercial performance.

At Mondelēz, Levine’s leadership was closely associated with innovation and brand modernisation. He championed approaches that balanced heritage with experimentation, allowing legacy brands to connect with new generations of consumers without losing their core identity. This included embracing new product formats, leveraging digital and social platforms more effectively, and adopting data-driven decision-making to guide brand investments. His ability to drive cross-category growth also stood out, as he worked to unlock synergies across portfolios and align marketing strategies with broader business objectives.

Following his tenure at Mondelēz, Levine took on the role of Chief Marketing Officer at PIM Brands, the company behind popular confectionery and snacking brands. This move further strengthened his expertise in snacking, a category that continues to see strong growth and intense competition. At PIM Brands, Levine focused on sharpening brand positioning, accelerating innovation pipelines and reinforcing the role of marketing as a growth driver. His experience there added a more entrepreneurial dimension to his profile, complementing his background in large, complex multinational organisations.

In his new role at Hormel Foods, Levine is tasked with advancing enterprise-wide marketing capabilities, a responsibility that goes beyond managing individual brands. The position has been designed to bring greater cohesion to how marketing functions across the company, enabling teams to operate with shared frameworks, tools and insights. Central to this mandate is the development of a robust brand strategy that aligns with Hormel Foods’ long-term vision while allowing individual brands the flexibility to express their unique value propositions.

Digital capability building will be another key focus area. As consumer engagement increasingly shifts to digital channels, marketing leaders are expected to ensure that brands are present, relevant and responsive across platforms. Levine’s background in driving digital transformation at scale positions him well to help Hormel Foods strengthen its digital marketing infrastructure, from content and commerce to media optimisation and consumer engagement. By embedding digital thinking into the core of marketing operations, the company aims to create more seamless and personalised consumer experiences.

A defining element of Levine’s mandate will be the integration of analytics with Hormel Foods’ Brand Fuel function, enabling more data-driven decision-making across the enterprise. This reflects a broader industry trend in which marketing effectiveness is increasingly measured through advanced analytics, real-time insights and performance metrics. By connecting data more closely with brand strategy and execution, Levine will help ensure that marketing investments are both creative and accountable, driving growth while delivering clear returns.

The creation of an enterprise-wide CMO role also highlights Hormel Foods’ commitment to building scalable marketing platforms. As the company continues to grow and diversify its portfolio, scalability becomes critical to maintaining consistency and efficiency. Shared platforms for insights, content, technology and measurement can reduce duplication, accelerate learning and allow brands to move faster in response to market opportunities. Levine’s experience managing complex brand ecosystems will be central to realising this vision.

Beyond systems and processes, Levine’s leadership will play an important role in shaping marketing culture within Hormel Foods. Modern marketing organisations require talent that is agile, curious and comfortable working at the intersection of creativity and analytics. Levine has built a reputation for developing teams that embrace collaboration and continuous learning, qualities that will be increasingly important as marketing functions evolve. His ability to align diverse teams around a common purpose is expected to strengthen cross-functional partnerships across the business.

Industry observers view Levine’s appointment as a strategic move that positions Hormel Foods to compete more effectively in a crowded and rapidly changing marketplace. With consumers seeking brands that understand their needs, values and lifestyles, companies must deliver relevance at every touchpoint. By elevating marketing to an enterprise-wide function, Hormel Foods is signalling its intent to place the consumer at the centre of decision-making, supported by data, technology and strong brand stewardship.

Levine’s career reflects a balance between respecting brand heritage and embracing innovation, a balance that resonates strongly with Hormel Foods’ own history and future ambitions. As he steps into this newly created role, expectations are high that his leadership will help unlock new growth opportunities while reinforcing the company’s reputation for quality and trust.

In an era where marketing is increasingly recognised as a strategic driver of business performance, Jason Levine’s appointment marks more than a leadership change. It represents a commitment to building a modern, connected marketing organisation capable of driving long-term value. As Hormel Foods continues its consumer-centric growth journey, Levine’s experience, vision and executional strength are set to play a pivotal role in shaping the next chapter of the company’s brand story.