Himalaya Wellness partners with Indian Women’s Ice Hockey Team to launch #StrongWomenSoftSkin campaign, introducing Cocoa Butter Intensive Serum Body Lotion. The campaign celebrates women’s strength and resilience, showcasing the team’s athletes using the lotion before taking to the ice, highlighting its nourishing benefits.
Himalaya Wellness has partnered with the Indian Women’s Ice Hockey Team to launch its new campaign #StrongWomenSoftSkin, introducing the Himalaya Cocoa Butter Intensive Serum Body Lotion. The digital video campaign showcases the team’s athletes using the lotion before taking to the ice, highlighting its ability to provide deep, protective nourishment even in extreme winter conditions.
The campaign celebrates women who push boundaries and face challenges with resilience, drawing a parallel between the lotion’s benefits and the athletes’ strength and resilience. “Partnering with the Indian Women’s Ice Hockey Team allows us to celebrate strength and resilience – values that have always been at the heart of Himalaya Wellness,” said Rajesh Krishnamurthy, Business Director, Consumer Products Division, Himalaya Wellness.
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, added that the campaign reflects the brand’s commitment to innovation rooted in nature and aligned with evolving consumer needs. The partnership also underscores Himalaya Wellness’ support for women’s progress and empowerment initiatives.
The Indian Women’s Ice Hockey Team has welcomed the partnership, with Harjinder Singh, General Secretary, Ice Hockey Association of India, praising the brand’s philosophy of care and protection. The campaign was conceptualized by Chapter 5, with Sunita Murthi, Co-Founder, highlighting the narrative’s focus on connecting the spirit of sport with personal care.
Through #StrongWomenSoftSkin, Himalaya Wellness aims to inspire confidence and remind women that they deserve care and protection every step of the way, just like the athletes who push boundaries and achieve greatness.
