As a part of integration of online and offline media team, Havas Media Group has promoted Kevin Fernandes to the newly-created role of National Head of Partnerships and AdTech across all media channels. The appointment coincides with a restructure of the Partnerships team that fuses online and above-the-line channel planning and buying to focus on engaging with audiences across all channels in all formats.
Fernandes will lead the newly merged team to develop integrated thinking across all channels.
“Kevin plays a pivotal role in the development of digital and data solutions for marketers who need to engage and influence audiences at pace, in the right channels,” said Virginia Hyland, CEO of Havas Media Group.
Hyland added that Fernandes will also join the Havas Media leadership team to work alongside Rebecca Tos, Managing Partner, as she drives Havas Market×, integrating Customer Experience, ecommerce, and data, working alongside paid media and content activation.
Fernandes said: “There is an increasing need for an agency model which is dynamic and fit for purpose. Daily we deal with the complexity of the marketing landscape and ever-increasing digitisation of media channels,” adding that “Utilising data points and technology to continue to evolve advertising innovation, efficiency, and effective results for our valued clients.”
A six-year veteran at Havas Media, Fernandes was previously Head of Data Solutions and AdTech, a role that saw him lead delivery of innovative client solutions across addressable and digital offerings. Prior to that, he spent two years as Havas Media Australia’s Head of Programmatic Trading.
The appointment caps a busy month for senior industry appointments across Havas Media. Rebecca Tos joined the business in early March to launch and leads the new Havas Market× business division, while Virginia Hyland was elected Deputy Chair of the Media Federation of Australia.
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