Adobe has appointed Guru Vaidya as Head of APAC Digital Media Field Solution Consulting, expanding his leadership across India, Southeast Asia, Korea, China and Australia. In his new role, he will focus on scaling trust, creativity and responsible generative AI adoption as Adobe accelerates digital experience growth in the region for FY26.
The appointment reflects both Adobe’s strategic priorities in the Asia-Pacific region and Vaidya’s growing influence within the organisation’s Digital Media ecosystem. As enterprises across APAC accelerate their digital transformation journeys, Adobe’s solutions sit at the intersection of content creation, customer experience and data-driven personalisation. Leading field solution consulting in this environment requires not only deep technological understanding but also the ability to translate innovation into practical, business-ready outcomes across markets with vastly different regulatory, cultural and maturity contexts.
Vaidya’s role is anchored in partnership. Working closely with cross-functional teams across multiple geographies, he will focus on enabling customers to unlock the full value of Adobe’s Digital Media solutions, while ensuring that creativity and innovation are grounded in trust and responsibility. This balance has become increasingly critical as generative AI moves from experimentation to enterprise-scale deployment. For Adobe, which has positioned itself as a leader in responsible AI through initiatives such as content credentials and transparent GenAI frameworks, the challenge lies in operationalising these principles in real-world customer engagements.
The APAC region presents both opportunity and complexity. India and Southeast Asia are witnessing rapid growth in digital-first businesses and creator-led economies, while markets such as Korea, China and Australia bring advanced digital infrastructures, sophisticated enterprise clients and nuanced regulatory expectations. Leading solution consulting across this landscape requires a leader who can align global strategy with local realities, ensuring consistency without sacrificing relevance. Vaidya’s mandate speaks directly to this need.
Within Adobe, Digital Media Field Solution Consulting plays a pivotal role in bridging product innovation and customer outcomes. The function works alongside sales, engineering and customer success teams to design, demonstrate and implement solutions that address specific business challenges. In the context of GenAI, this involves helping organisations understand not just what the technology can do, but how it should be used responsibly, ethically and effectively. Vaidya’s focus on scaling trust alongside creativity signals an awareness that adoption will only be sustainable if customers feel confident in both the technology and the partner guiding them.
The emphasis on responsible GenAI is particularly timely. Across APAC, governments and enterprises are grappling with questions around data privacy, intellectual property, bias and transparency. Adobe’s approach, which integrates AI into creative workflows while respecting creators’ rights and customer data, resonates strongly in this environment. Vaidya’s leadership will be instrumental in ensuring that these principles are clearly communicated and consistently applied as customers move from pilot projects to full-scale AI-driven transformation.
Colleagues familiar with Vaidya’s journey describe him as a leader who combines technical depth with a strong customer-centric mindset. His progression within Adobe reflects the company’s emphasis on nurturing leaders who can operate at the intersection of technology, creativity and business strategy. Taking on a regional role at this scale is both a recognition of past contributions and a signal of confidence in his ability to guide teams through the next phase of growth.
The timing of the appointment, as Adobe looks ahead to FY26, underscores the company’s belief that APAC will play a central role in shaping the future of digital media and experience. From the explosion of creator economies and digital commerce to the rapid adoption of AI-powered tools, the region is no longer a follower of global trends but an active contributor to them. Vaidya’s mandate to partner with teams across multiple countries reflects the collaborative approach required to harness this momentum.
Trust, creativity and responsibility are not abstract concepts in this context but operational imperatives. For enterprises, trust determines whether customers are willing to engage with personalised, AI-driven experiences. For creators, it influences whether they adopt tools that promise efficiency without compromising originality or ownership. For regulators and policymakers, it shapes the frameworks within which innovation is allowed to flourish. Vaidya’s role sits at the confluence of these considerations, translating Adobe’s values into tangible customer outcomes.
The regional scope of the role also highlights the increasing importance of field-led insights in shaping product and strategy decisions. As head of APAC DMe Field Solution Consulting, Vaidya will be well positioned to feed market-specific learnings back into Adobe’s global roadmap. This two-way flow of insight is critical in ensuring that solutions remain relevant and adaptable in a fast-changing landscape.
Beyond strategy and execution, leadership in such a role also involves building and empowering teams. Scaling impact across APAC requires nurturing consulting talent that understands both the technical capabilities of Adobe’s platform and the business contexts of local customers. Creating alignment across geographies while fostering autonomy and innovation within teams will be a key part of Vaidya’s leadership challenge.
His own reflection on the appointment, marked by gratitude for the journey so far and excitement for what lies ahead, captures the tone of a leader stepping into a role shaped as much by opportunity as by responsibility. In an industry defined by constant change, such moments of transition are also moments of recalibration, where experience meets aspiration.
As Adobe continues to position itself at the forefront of creative and digital experience technologies, leadership appointments like this signal where the company is placing its bets. The focus on APAC, on field-led solution consulting, and on responsible GenAI reflects a belief that the next phase of growth will be driven not just by innovation in products, but by how effectively that innovation is delivered, contextualised and trusted.
For Guru Vaidya, the new role represents an opportunity to shape how some of the world’s most vibrant markets engage with creativity and AI. For Adobe, it reinforces a commitment to leadership that understands the nuances of region, technology and trust. As FY26 approaches, the success of this mandate will be measured not only in scale, but in the quality and integrity of the digital experiences enabled across the Asia-Pacific region.
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