The Advertising Agencies Association of India (AAAI) and The Advertising Club are thrilled to unveil the theme for Goafest 2024 – ‘The Age of Adaptability’. Scheduled from May 29-31 at Westin Powai, Mumbai, this event aims to spotlight the resilience and innovative prowess of the advertising and marketing sectors in an era characterized by swift transformations.
Goafest 2024 will unite luminaries from the realms of advertising, marketing, media, and business to delve into the significance of adaptability as not just a skill, but a vital strategy in today’s ever-evolving market landscape. With industries navigating unprecedented shifts influenced by technology, consumer behavior, and global economic dynamics, ‘The Age of Adaptability’ will serve as a forum to showcase and deliberate on the imperative of embracing change for sustainable success.
“The theme for Goafest 2024, ‘The Age Of Adaptability’, was chosen to reflect the current ethos of our industry. Adaptability is at the core of what we do -from adjusting to new media platforms to adopting innovative marketing strategies,” said Jaideep Gandhi, chairperson of the Goafest Organising Committee. “This festival will not only celebrate creativity but also the ability to pivot and thrive amidst challenges.”
“This year, at Goafest 2024, our central theme ‘The Age of Adaptability’ has a chameleon as a mascot. The chameleon is a creature known for its remarkable adaptive prowess. Like the chameleon, which adjusts its colors to match its environment, our industry too must continuously evolve its strategies and creative approaches to thrive in changing landscapes. This year’s festival will celebrate and cultivate the chameleon-like ability to adapt swiftly and effectively, ensuring our practices remain on the cutting-edge of creativity and relevance. The Age Of Adaptability concept has been created and designed by the young and very talented team at Abnormal Design Studios.” Rohit Ohri, chairperson, Goafest Content Committee.
The upcoming festival will present a lineup of keynote speeches, panel talks, and workshops curated by global visionaries and trailblazers. Participants can anticipate garnering valuable insights on various themes, including digital transformation, consumer engagement in the digital era, sustainable marketing strategies, and the dynamics of content creation.
Additionally, Goafest 2024 will maintain its tradition of hosting the Abby Awards, honoring brilliance and ingenuity in advertising. This commemoration of creativity is poised to attract attendees from across India and beyond, fostering avenues for networking and collaborations that mold the industry’s trajectory.
