BBH London has appointed Giulia Ferrarezi as Creative Director, marking a significant addition to its leadership team. Ferrarezi, a highly decorated creative from DAVID Madrid, brings global experience and award-winning credentials, reinforcing BBH’s ambition to become the leading out-of-home agency under ECD Felipe Serradourada Guimaraes.
BBH London has announced the appointment of Giulia Ferrarezi as Creative Director, a move that signals the agency’s intent to sharpen its creative edge and reinforce its reputation in art direction. Ferrarezi joins from DAVID Madrid, where she carved out a reputation as one of the most decorated young creatives in the industry. In 2025, she was named among Ad Age’s Gen Zers to Watch in marketing and advertising, a recognition that underscored her rising influence in shaping contemporary brand storytelling.
Her career trajectory has been marked by a string of accolades that place her firmly among the most respected creatives of her generation. In 2024, she was ranked as the second-best Art Director worldwide by industry peers, a distinction that reflected both her technical mastery and her ability to craft campaigns that resonate across cultures. That same year, she took home the Grand Prix in the B2B category at the Cannes Lions Festival of Creativity, adding to a portfolio that already included Titanium, Gold, and other prestigious awards. Her selection for the See It Be It programme at Cannes Lions further highlighted her role as a creative leader and mentor, positioning her as a voice for the next generation of advertising talent.
Ferrarezi’s appointment comes at a pivotal moment for BBH London. Under the leadership of Executive Creative Director Felipe Serradourada Guimaraes, the agency has been vocal about its ambition to become the best out-of-home (OOH) agency in the industry. The hire of Ferrarezi, with her strong visual sensibility and proven track record in art direction, is seen as a strategic step toward achieving that goal. Guimaraes himself welcomed her with characteristic enthusiasm, remarking: “Stupidly talented people that are also incredibly humble and lovely seem to be a unicorn these days, Giulia is one of those unicorns. Titanium, Grand Prixs, Golds, she has them all, what she didn’t have was a BBH email. Now she does, welcome to the team.”
Originally from São Paulo, Ferrarezi brings with her a creative approach deeply rooted in visual and sensory storytelling. Her professional journey spans major agencies across Brazil and Europe, including BETC, AlmapBBDO, Grey, and LiveAd. This breadth of experience has given her a global perspective and the ability to adapt her craft to diverse markets and audiences. Her portfolio includes work for some of the world’s most recognisable brands, such as Havaianas, Absolut, Netflix, Burger King, and Volkswagen, campaigns that have often blended humour, cultural insight, and striking visuals to leave a lasting impact.
Ferrarezi herself expressed excitement about joining BBH London, emphasising the importance of community and global perspective in creative work. “If there’s one thing that leaving my country for the second time has taught me, it’s that to create outstanding work, you need to go out into the world and meet people,” she said. “BBH has a community through which it has built a legacy of showing the world a different way to think, and I couldn’t be more excited to be part of it.”
Her words reflect a philosophy that aligns closely with BBH’s own ethos of “When the world zigs, zag.” By embracing diverse perspectives and challenging conventional thinking, BBH has built a legacy of campaigns that stand out for their originality and cultural resonance. Ferrarezi’s arrival is expected to further strengthen this tradition, particularly in the realm of OOH advertising, where visual storytelling and bold creative choices are paramount.
Industry observers note that her appointment is not just a win for BBH London but also a testament to the increasing influence of Brazilian creatives on the global stage. São Paulo has long been recognised as a hub of advertising talent, and Ferrarezi’s rise from its creative community to international prominence underscores the city’s role in shaping the future of the industry. Her move to London also reflects the growing interconnectedness of global advertising networks, where talent flows across continents to bring fresh perspectives to established agencies.
For BBH London, the addition of Ferrarezi is likely to energise its creative teams and inspire new approaches to brand storytelling. Her track record suggests a willingness to push boundaries and experiment with form, qualities that will be invaluable as the agency seeks to redefine its role in the OOH space. With her blend of humility, ambition, and proven excellence, Ferrarezi embodies the kind of leadership that can galvanise both colleagues and clients.
As she steps into her new role, reporting directly to Guimaraes, Ferrarezi’s challenge will be to translate her individual success into collective achievement, guiding BBH’s creative output toward work that not only wins awards but also shapes cultural conversations. Given her history of doing precisely that, expectations are high that her tenure will mark a new chapter in BBH London’s creative journey.
In an industry where talent is often the most valuable currency, BBH London’s appointment of Giulia Ferrarezi is a statement of intent. It signals a commitment to excellence, a belief in the power of visual storytelling, and a recognition that the future of advertising lies in the hands of those who can combine craft with vision. For Ferrarezi, it is the beginning of a new adventure; for BBH London, it is the promise of creative leadership that could redefine its place in the global advertising landscape.
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