FP7 McCann MENAT has promoted Cynthia Sarkis to Regional Head of Creative Hub, overseeing operations across Dubai, Saudi Arabia, and Qatar. CEO Tarek Miknas praised her role in driving high-performing creative work and strengthening hub connectivity, marking a significant step in the agency’s continued growth across MENAT markets.
FP7 McCann MENAT has announced the promotion of Cynthia Sarkis to Regional Head of Creative Hub, a move that underscores the agency’s commitment to strengthening its creative operations across the Middle East, North Africa, and Turkey (MENAT) region. Sarkis will oversee the creative hub operations in Dubai, Saudi Arabia, and Qatar, building on the agency’s momentum and reinforcing its operating models in key markets.
The appointment reflects FP7 McCann MENAT’s strategy of consolidating creative leadership to ensure consistency, speed, and quality across its regional hubs. Sarkis, who has been instrumental in shaping the agency’s creative output, is now tasked with expanding her influence across three of the region’s most dynamic markets. Her new role positions her at the centre of FP7 McCann MENAT’s ambition to deliver work that resonates with audiences while meeting the demands of clients navigating rapidly evolving consumer landscapes.
Tarek Miknas, CEO of FP7 McCann MENAT, highlighted Sarkis’s impact on the agency’s creative performance. “Cynthia has been central to how we deliver high-performing creative work—consistently, at speed, and without compromise,” he said. “She’s driven and established an operating rhythm that keeps our hubs connected and turns ambition into work that matters.” His words underline the trust placed in Sarkis to maintain and elevate the agency’s standards across diverse markets.
Sarkis’s promotion comes at a time when the MENAT region is experiencing significant shifts in consumer behaviour, digital engagement, and brand storytelling. Agencies are under pressure to deliver campaigns that not only capture attention but also build lasting connections in markets where cultural nuance and innovation are equally critical. FP7 McCann MENAT’s decision to strengthen its creative leadership reflects an awareness of these challenges and a determination to stay ahead of them.
Dubai, Saudi Arabia, and Qatar represent three distinct but interconnected markets within MENAT. Dubai continues to serve as a hub for international brands and regional headquarters, demanding creative strategies that balance global standards with local relevance. Saudi Arabia, undergoing rapid social and economic transformation, offers opportunities for bold, culturally attuned campaigns that align with the country’s Vision 2030 agenda. Qatar, with its growing global profile following the FIFA World Cup, requires creative work that reflects both national pride and international sophistication. Sarkis’s oversight of these hubs signals FP7 McCann MENAT’s intent to unify creative excellence across markets while respecting their individual dynamics.
Her leadership style, described by colleagues as collaborative and decisive, has already proven effective in aligning teams and ensuring output that meets the agency’s high expectations. By formalising her role at a regional level, FP7 McCann MENAT is betting on her ability to scale this approach, ensuring that creative hubs remain connected and agile. The emphasis on rhythm and connectivity, as noted by Miknas, suggests a model where creative teams across MENAT operate not in isolation but as part of a larger, synchronised system.
The promotion also reflects broader trends in the advertising industry, where agencies are increasingly recognising the importance of regional leadership roles that bridge local expertise with global frameworks. Sarkis’s appointment is not just about managing operations; it is about shaping a creative culture that thrives on collaboration, speed, and uncompromising quality. In a region where brand narratives must often navigate complex cultural and social contexts, such leadership is vital.
FP7 McCann MENAT has long been regarded as one of the leading agencies in the region, known for its ability to deliver campaigns that combine creativity with impact. The agency’s track record includes award-winning work that has resonated both locally and internationally, reinforcing its reputation as a creative powerhouse. Sarkis’s promotion is expected to build on this legacy, ensuring that the agency continues to produce work that not only meets client expectations but also sets benchmarks for the industry.
For Sarkis, the new role represents both recognition and responsibility. It acknowledges her contributions to the agency’s success while entrusting her with the task of steering creative hubs through a period of growth and transformation. Her ability to balance ambition with execution will be critical in ensuring that FP7 McCann MENAT maintains its momentum across MENAT markets.
As the advertising landscape in the region continues to evolve, FP7 McCann MENAT’s decision to elevate Sarkis signals confidence in its creative leadership and a commitment to staying ahead of industry shifts. With her at the helm of the creative hubs, the agency is well-positioned to deliver work that is not only high-performing but also culturally resonant and strategically impactful.
In an industry where speed, consistency, and quality are often difficult to balance, Sarkis’s promotion offers a blueprint for how agencies can achieve all three. By strengthening its operating models and investing in leadership that understands both the creative and cultural dimensions of the region, FP7 McCann MENAT is setting the stage for continued success.
At a time when brands are seeking partners who can deliver meaningful work in complex markets, FP7 McCann MENAT’s move to elevate Sarkis is both timely and strategic. It reinforces the agency’s reputation as a leader in creative excellence and positions it to continue shaping the advertising narrative across MENAT.
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