Euler Motors has promoted Pallavi Arora to Associate Vice President – Marketing after six years with the company. Arora will spearhead brand strategy, commercial EV growth, and digital initiatives. Her career spans EV, technology, hospitality, entertainment, and agency communications, reflecting her diverse expertise in building impactful campaigns and strengthening brand presence.
Euler Motors has announced the elevation of Pallavi Arora to Associate Vice President – Marketing, marking a significant milestone in her six-year journey with the company. Arora, who has been instrumental in shaping the brand’s identity in India’s electric vehicle sector, will now lead marketing strategy with a focus on expanding commercial EV market share, strengthening brand communications, and driving high-impact digital initiatives. Her appointment underscores Euler Motors’ commitment to consolidating its position in the rapidly evolving EV industry, where marketing innovation plays a pivotal role in consumer adoption and brand loyalty.
Arora shared the news of her promotion in a LinkedIn post, reflecting on her journey and the opportunities ahead. Since joining Euler Motors in February 2020 as Senior Manager Marketing, she has played a central role in building the brand’s early presence. Her work included leveraging influencer communities to drive engagement, a move that helped the company connect with diverse audiences at a time when electric mobility was still gaining traction in India. Her ability to blend grassroots outreach with digital storytelling set the tone for Euler Motors’ marketing approach in its formative years.
Her career trajectory within Euler Motors highlights a steady progression of responsibilities and achievements. In April 2022, she was promoted to Assistant General Manager Marketing, a role she held until February 2026. During this period, she led several high-profile initiatives, including the Built to Carry campaign for the HiLoad EV, which positioned the vehicle as a reliable solution for commercial transport. She also spearheaded the launch of EV Ki Pathshala, an educational series designed to demystify electric mobility for consumers and businesses alike. These campaigns not only enhanced brand visibility but also contributed to shaping public perception of EVs as practical, sustainable alternatives to conventional vehicles.
Arora’s professional journey prior to Euler Motors reflects a rich tapestry of experiences across sectors. From February 2019 to January 2020, she worked as Manager Corporate Communications at Mahindra Holidays and Resorts India, where she managed corporate messaging and brand positioning in the hospitality space. Before that, she spent four years at technology startup Cube26, serving as Associate Manager Corporate Communications. At Cube26, she was involved in launching nine products, ranging from hardware devices to mobile applications, gaining valuable experience in product marketing and consumer technology communications.
Her earlier career also includes a stint in the entertainment industry. Between April 2014 and May 2015, Arora worked as Senior PR Executive for Warner Bros Pictures, managing public relations for studio film releases in India and coordinating with international teams. This role gave her exposure to global communications strategies and the intricacies of promoting entertainment content in a competitive market. Her agency and entertainment background provided her with a strong foundation in storytelling, campaign execution, and cross-cultural communication—skills that have proved invaluable in her subsequent roles.
The breadth of Arora’s experience across EVs, technology, hospitality, entertainment, and agency communications positions her uniquely to lead Euler Motors’ marketing function at a time when the industry is undergoing rapid transformation. India’s EV market is expected to grow significantly in the coming years, driven by government incentives, rising fuel costs, and increasing consumer awareness of sustainability. In this context, effective marketing strategies are critical not only for brand differentiation but also for educating consumers and building trust in new technologies. Arora’s track record of blending creativity with impact-driven campaigns suggests she is well placed to meet these challenges.
Her new role as Associate Vice President – Marketing will involve steering Euler Motors’ brand strategy towards greater resonance with both commercial and consumer audiences. She is expected to focus on hyperlocal digital campaigns that deliver high returns on investment, while also expanding initiatives that highlight the company’s commitment to innovation and sustainability. By combining data-driven insights with creative storytelling, Arora aims to strengthen Euler Motors’ voice in the competitive EV landscape and ensure its offerings remain top of mind for businesses seeking reliable electric transport solutions.
The promotion also reflects Euler Motors’ recognition of internal talent and its emphasis on leadership continuity. Arora’s journey from Senior Manager to AVP demonstrates the company’s investment in nurturing professionals who understand its ethos and vision. Her rise is emblematic of the opportunities available within India’s EV ecosystem for individuals who bring both sectoral expertise and cross-industry perspectives.
As she steps into her new role, Arora carries forward not just her professional achievements but also a reputation for building campaigns that resonate with audiences and deliver measurable impact. Her appointment signals a new chapter for Euler Motors, one where marketing leadership will play a decisive role in shaping the company’s growth trajectory. With her diverse background and proven ability to craft narratives that connect, Pallavi Arora is poised to drive Euler Motors’ brand into its next phase of evolution, aligning commercial success with the broader mission of advancing sustainable mobility in India.
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