ENORMOUS WINS CREATIVE MANDATE FOR BOMBAY SHAVING COMPANY

Bombay Shaving Company has appointed Enormous as its creative partner, entrusting the agency with integrated duties across digital and campaign storytelling. The collaboration aims to deepen consumer affinity, champion individuality, and craft bold, culturally resonant work that reflects the brand’s innovation-first ethos and leadership in India’s modern grooming landscape.  

Bombay Shaving Company has announced a significant creative partnership with Enormous, handing the agency an integrated mandate across key categories to lead digital and campaign storytelling. The move signals the grooming brand’s intent to sharpen its cultural presence and deepen consumer engagement at a time when individuality and confidence are central to its narrative.  

The collaboration brings together Bombay Shaving Company’s consumer-first, innovation-driven ethos with Enormous’s reputation for culturally sharp, impactful creativity. For a brand that has consistently sought to redefine grooming in India, this partnership represents a decisive step toward amplifying its voice in a crowded marketplace.  

Shantanu Deshpande, founder and CEO of Bombay Shaving Company, underscored the importance of creative alignment in the brand’s evolution. “As the brand continues to evolve, the way we show up culturally and creatively becomes increasingly important. Enormous brings a strong point of view and a deep understanding of today’s consumers, which makes this an exciting partnership. We are looking forward to shaping work together that feels fresh, relevant, and true to the brand,” he said.  

Bombay Shaving Company has built its reputation on design, experience, and innovation, positioning itself as a modern grooming leader that challenges conventions. From razors and shaving kits to skincare and haircare, the brand has consistently emphasised quality and consumer-centricity. Its campaigns have often celebrated individuality and confidence, themes that resonate strongly with younger audiences navigating identity and self-expression.  

For Enormous, the mandate offers a canvas to craft bold, contemporary work that reflects both the brand’s journey and the aspirations of its consumers. Ashish Khazanchi, managing partner at Enormous, expressed enthusiasm about the collaboration. “Bombay Shaving Company has redefined how India experiences grooming—with design, experience and innovation at the forefront. We’re thrilled to partner with a brand that has both a strong purpose and strong momentum. This mandate gives us an exciting canvas to create work that is fresh, insightful, and deeply connected to today’s consumers. The shared ambition is to craft work that is bold, contemporary, and reflective of Bombay Shaving Company’s journey as a modern grooming leader,” he said.  

The partnership is expected to drive breakthrough conversations in the grooming category, where consumer expectations are shifting rapidly. With digital platforms shaping brand-consumer interactions, storytelling has become a critical differentiator. Enormous’s expertise in crafting culturally resonant campaigns positions it to help Bombay Shaving Company not only capture attention but also sustain meaningful engagement.  

Industry observers note that grooming brands in India are increasingly leaning on creative collaborations to stand out in a competitive landscape. The rise of direct-to-consumer models, coupled with heightened demand for personalised experiences, has made brand storytelling more vital than ever. Bombay Shaving Company’s decision to entrust Enormous with its creative duties reflects a recognition of this trend and a commitment to staying ahead of the curve.  

The emphasis on confidence, individuality, and limitlessness aligns with broader cultural currents in India, where grooming is no longer seen as a functional routine but as an expression of identity. By weaving these themes into its campaigns, Bombay Shaving Company aims to strengthen its emotional resonance with consumers, moving beyond product utility to embody a lifestyle ethos.  

Enormous, known for its sharp insights and bold creative executions, is expected to bring a fresh perspective to the brand’s storytelling. The agency’s track record of crafting campaigns that balance cultural relevance with contemporary aesthetics makes it a fitting partner for Bombay Shaving Company’s ambitions.  

As the collaboration unfolds, the industry will be watching closely to see how the partnership translates into campaigns that not only capture attention but also set new benchmarks in grooming communication. For Bombay Shaving Company, the mandate is more than a creative alliance—it is a statement of intent to lead conversations in grooming with purpose, innovation, and cultural resonance.  

In an era where brands are defined as much by their narratives as by their products, the Enormous-Bombay Shaving Company partnership exemplifies the power of creative collaboration. Together, they aim to craft work that is bold, contemporary, and reflective of a brand that continues to redefine modern grooming in India.