Dentsu Creative has redefined brand strategy with the India launch of Future Mandala, a groundbreaking tool designed to provide brands with the insights and foresight needed to innovate and build entirely new business ecosystems. Originally developed by Dentsu Tokyo in 2011, this transformative platform has already revolutionized markets globally, and now it’s set to lead Indian brands toward sustainable growth and market leadership.
In an ever-changing marketplace, traditional trend reports offer only short-term insights. Future Mandala goes beyond the surface, delving into socio-economic shifts, third-party research, and demographic trends to deliver brands a forward-looking, comprehensive strategy.
With India’s rapid economic growth reshaping industries, remaining relevant is no longer enough—brands need bold innovation and visionary thinking. What makes Future Mandala unique is its holistic approach, uncovering opportunities not only for product development but also for next-gen communication platforms and business models. This dual capability empowers businesses to anticipate change, act decisively, and lead with a transformative vision for the future.
Amit Wadhwa, chief executive officer, South Asia, Dentsu Creative said, “Understanding the future is the first step in shaping it. Future Mandala equips brands with the insights needed to move beyond short-term trends and embrace long-term innovation. This tool is a manifestation of dentsu’s commitment to ‘Innovating to Impact’, ensuring that our clients are not simply keeping pace with the market but leading it with foresight and strategic clarity.”
Sumeer Mathur, chief strategy officer, India, Dentsu Creative elaborated, “Marketers are constantly grappling with how today’s trends will shape tomorrow. Future Mandala enables them to shape entire business ecosystems—from the way they develop products to how they communicate with consumers and drive long-term growth. It draws on a wealth of data—from government reports, industry insights, and trends—giving brands a clear and actionable roadmap for the next five years. It’s a powerful tool for driving innovation in a rapidly shifting economy.”
Future Mandala is available as a premium, fee-based service for dentsu’s existing and new clients, offering a strategic edge in a competitive marketplace. Proven globally to drive business transformation, it empowers Indian brands to lead with purpose and foresight. Developed by Dentsu Creative’s experts, including Takuya Kagata, Partner at Dentsu Consulting Inc. and editor-in-chief of its Japanese edition, Future Mandala ensures businesses are future-ready and positioned for long-term growth and innovation.
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