Dentsu Creative India has appointed Manzoor Alam Executive Creative Director reporting to Joy Mohanty, Chief Creative Officer – North, Dentsu Creative India. Manzoor will spearhead teams working on brands including Honda Cars, Max Healthcare, Catch Spices, Royal Stag, 100 Pipers, Herbalife, Hamdard, and Carlsberg from the agency’s Gurgaon office.
The agency said Alam will focus on nurturing and developing the agency’s creative talent pool, while also establishing it as a hub for delivering top-tier, innovative, and high-caliber work.
He brings to the position a 20-year career with stints at agencies such as McCann and Rediffusion. Most recently, he served at Lowe Lintas, where he played a role in driving creative excellence for various brands. During his tenure, he contributed to the success of Google’s flagship products like Google Search, Google Photos, Google Assistant, Google My Business, and Google Voice. In addition, Manzoor also made significant contributions to other brands, including OLX, HP, Maruti Suzuki, and GoDaddy, among many others.
“Manzoor’s exceptional journey showcases a wealth of experience and an extensive portfolio of accomplishments with leading brands such as Google and OLX, as well as numerous start-ups and tech ventures,” said Mohanty.
“His unique ability to infuse his ideas with a strong sense of humanity has endeared him to brands across the spectrum. We are thrilled to have him on board and are certain that he will be instrumental in taking our goals of Modern Creativity to new heights.”
Alam added, “In today’s ever-evolving consumer landscape, it is important to consider both the ‘when’ and ‘how’ of every idea. This calls for a cohesive and integrated approach to deliver our concepts effectively. Dentsu Creative India’s philosophy of ‘Modern creativity’ synchs well with this emerging trend. The organization’s strong emphasis on digital-first, tech-driven initiatives, and data-backed solutions amplifies the potential for impactful ideas to flourish. This is exactly what has drawn me towards Dentsu Creative India. I am excited and look forward to embarking on this inspiring journey.”
