DAVID NEW YORK ELEVATES CREATIVE LEADERS AS AGENCY’S MOMENTUM ACCELERATES

Global shop promotes two creative duos to Group Creative Directors and names Carmen Fenech Associate Creative Director following landmark wins for IKEA, Supercell and Cointreau.

Global creative agency DAVID has announced a new wave of senior promotions at its New York office, elevating Pedro Sattin and Sébastien Rouvière, along with Jason Burke and Erin Evon, to Group Creative Directors, and promoting Carmen Fenech to Associate Creative Director. The appointments mark a significant moment for an agency that has rapidly cemented its reputation as a cultural force since launching its New York operation in 2022.

For Pedro Sattin and Sébastien Rouvière, the promotions reflect a journey intertwined with the very foundations of DAVID New York. As founding members of the office, the duo played a pivotal role in shaping its creative identity and growth trajectory. Among their early achievements was securing the agency’s first AOR client, CLIF, now part of Mondelez International—a milestone that helped establish credibility in a fiercely competitive market.

Their influence has extended well beyond client acquisition. Pedro and Sébastien were instrumental in driving cultural relevance for Supercell’s portfolio of games, helping propel the company to its most profitable year ever. Their work contributed to DAVID New York being named Entertainment Agency of the Year at the Cannes Lions in 2025, one of the industry’s most prestigious honours. Among the standout campaigns was “Haaland Payback Time,” a project that blended sport, gaming, and storytelling in a way that resonated across global audiences.

Before relocating to the United States, Pedro and Sébastien honed their partnership at DAVID’s Madrid office, where they worked for three years. Over the course of their careers, they have amassed an extraordinary body of recognition, including two Titanium and three Grand Prix trophies at Cannes Lions, along with more than 300 awards across major international festivals such as D&AD, Clio, The One Show, ANDY, LIA, Effie and Eurobest. Their elevation to Group Creative Directors signals not only sustained excellence but a mandate to mentor the next generation of creative talent within the agency.

Joining them at the Group Creative Director level are Jason Burke and Erin Evon, who arrived at DAVID New York in 2024 from Rethink. In just over a year, the pair have left a notable imprint on the agency’s portfolio. They were central to winning the U.S. business for IKEA and played a leading role in launching the brand’s new platform, “Dream the Possibilities,” a campaign that reintroduced the retailer to American audiences with renewed optimism and imagination.

Their work has also helped elevate the profile of Cointreau, most notably through “Any Tequila,” starring Aubrey Plaza. The campaign challenged category conventions with sharp humour and cultural commentary, reinforcing DAVID New York’s reputation for unexpected brand storytelling. Jason and Erin are widely recognised for building unconventional brand partnerships that capture attention across industries, including Clash of Clans x WWE for Supercell and, prior to joining DAVID, collaborations such as Tide x Marvel and Goldfish x Boban.

Their creative output has been recognised at every major global award show, and in 2023, they were named to Adweek’s Creative 100, further underscoring their standing in the industry. At DAVID, their expanded remit as Group Creative Directors will see them guiding broader teams and shaping strategic direction across key accounts, reinforcing the agency’s ambition to create work that sits at the intersection of brands and culture.

Rounding out the promotions is Carmen Fenech, who steps into the role of Associate Creative Director after nearly three years at DAVID. Prior to joining the agency, Fenech built her career at Hill Holliday in Boston and TAXI in Toronto, developing a strong foundation across North American markets. At DAVID New York, she has been integral to several of the office’s most high-profile campaigns over the past year.

Fenech played a key role in the first wave of creative work for IKEA following the business win, contributed significantly to Cointreau’s “Any Tequila,” and helped shape the Clash of Clans “Barbarian Look-Alike Competition,” further strengthening the agency’s partnership with Supercell. Her work has been recognized by leading global and national award shows, including Cannes Lions, D&AD, The One Show, LIA and Communication Arts. In 2026, she was named to Ad Age’s Creatives to Watch, a distinction that spotlights rising leaders poised to define the next era of the industry.

All newly promoted Group Creative Directors will report to Daniel Lobatón, Chief Creative Officer of DAVID North America, and André Toledo, Chief Creative Officer of DAVID New York. The leadership team framed the promotions as both recognition and investment. “These promotions recognise the talent and impact our team brings to DAVID every day. Valuing and growing our people are core to our culture, and their work raises the creative bar for our clients and our agency,” said André Toledo.

The announcements come at a time when DAVID New York is consolidating its position among the most talked-about creative shops in the U.S. market. Since its launch, the office has secured major accounts, produced culturally resonant campaigns and earned top-tier industry accolades, all while nurturing a collaborative, entrepreneurial culture.

In promoting two established creative duos and elevating a rising leader, DAVID signals confidence in a model that prizes partnership, cultural fluency and bold storytelling. The move also underscores a broader industry trend: agencies increasingly investing in internal talent to sustain momentum amid a competitive and fast-evolving marketplace.

As DAVID New York continues to expand its client roster and global influence, the newly appointed leaders will play a central role in shaping the next chapter—crafting ideas that transcend advertising to become part of popular culture itself.