DAINIK BHASKAR GROUP APPOINTS ABHAY DUBEY AS CHIEF BRAND MARKETING

Dainik Bhaskar Group has named Abhay Dubey as chief brand marketing, marking a significant addition to its leadership team. Based in Lucknow, Dubey will spearhead integrated brand initiatives across markets. He previously held senior marketing roles at Reliance Broadcast Network, Mahindra Holidays, EM3 Agriservices, Saffron Communications, and Jagran Engage.  

Dainik Bhaskar Group, one of India’s largest media conglomerates, has announced the appointment of Abhay Dubey as its chief brand marketing. The move underscores the group’s intent to strengthen its brand presence and drive integrated marketing efforts across diverse markets. Dubey, who will be based in Lucknow, shared news of his appointment on his LinkedIn profile, signalling a new chapter in his career that has spanned multiple industries and organisations.  

In his new role, Dubey will be responsible for leading brand marketing initiatives that align with the group’s vision of expanding its reach and reinforcing its identity in an increasingly competitive media landscape. His remit will include devising strategies to enhance brand visibility, coordinating integrated campaigns, and ensuring that the group’s marketing efforts resonate with audiences across regions. For a media organisation that has consistently sought to balance legacy with innovation, the appointment of a seasoned professional like Dubey reflects a commitment to both continuity and change.  

Dubey’s career trajectory offers insight into the expertise he brings to the table. At Reliance Broadcast Network, where he worked for more than three years as regional marketing manager, he played a pivotal role in shaping regional marketing activities. His responsibilities included overseeing product launches, managing event-led brand initiatives, and ensuring that campaigns were data-driven and strategically aligned. He was also deeply involved in media management and stakeholder coordination, skills that will be crucial in his new position at Dainik Bhaskar Group.  

His tenure at Reliance Broadcast Network was marked by a focus on integrating local insights with national campaigns, ensuring that marketing strategies were both scalable and regionally relevant. This ability to balance macro and micro perspectives is likely to serve him well as he takes charge of brand marketing for a group that operates across multiple states and linguistic markets.  

Prior to his role at Reliance, Dubey gained experience across a range of industries, each contributing to his understanding of brand management and marketing strategy. At Mahindra Holidays & Resorts India, he was involved in promoting leisure and lifestyle experiences, a sector that demands creativity and customer-centric thinking. His work at EM3 Agriservices exposed him to the challenges of marketing within the agricultural services sector, where communication must be both practical and aspirational. At Saffron Communications, he honed his skills in agency-led brand campaigns, while his stint at Jagran Engage provided him with exposure to regional business development and media solutions.  

This diverse background has equipped Dubey with a holistic view of marketing, encompassing both product-driven and service-oriented approaches. It also highlights his adaptability, a trait that is increasingly valuable in a media environment where consumer behaviour is constantly evolving. His ability to navigate different industries and tailor strategies to varied audiences suggests that he is well-prepared to lead brand marketing for a group as multifaceted as Dainik Bhaskar.  

The timing of his appointment is significant. The media industry in India is undergoing rapid transformation, driven by digital disruption, changing consumption patterns, and the need for integrated communication strategies. Traditional print media houses are expanding their digital footprints, while also seeking to retain the trust and loyalty of long-standing readers. In this context, brand marketing is not merely about visibility; it is about building narratives that connect with audiences across platforms.  

Dubey’s experience in data-led campaign planning is particularly relevant here. As media organisations increasingly rely on analytics to understand audience preferences and measure campaign effectiveness, leaders who can combine creative vision with analytical rigour are in high demand. His track record of blending data insights with creative execution positions him as a professional capable of steering Dainik Bhaskar Group’s brand marketing towards measurable impact.  

Moreover, his base in Lucknow reflects the group’s emphasis on regional strength. While metropolitan centres often dominate discussions about media strategy, regional markets remain critical to the success of organisations like Dainik Bhaskar, which has built its reputation on strong local engagement. Dubey’s familiarity with regional dynamics, gained through his previous roles, will be instrumental in ensuring that the group’s brand initiatives resonate beyond urban centres.  

The announcement of his appointment also highlights the growing importance of professional networks in career transitions. By sharing the development on LinkedIn, Dubey not only marked a personal milestone but also underscored the role of digital platforms in shaping professional visibility. For a brand marketing leader, this act is symbolic: it reflects an understanding of how communication, even at the individual level, contributes to broader narratives of credibility and influence.  

As Dubey steps into his new role, the expectations are clear. He will be tasked with consolidating the group’s brand identity, driving integrated campaigns that cut across print, digital, and event-led platforms, and ensuring that Dainik Bhaskar continues to be perceived as a trusted and innovative media brand. His journey from handling leisure brands to agricultural services, from agency campaigns to regional media initiatives, has prepared him for the complexities of this challenge.  

For Dainik Bhaskar Group, the appointment of Abhay Dubey is more than a leadership change; it is a strategic move aimed at reinforcing its position in a dynamic industry. For Dubey, it is an opportunity to apply his diverse experience to one of India’s most influential media organisations, shaping narratives that will reach millions of readers and viewers. The coming months will reveal how his vision translates into campaigns that not only strengthen the brand but also reflect the evolving aspirations of audiences across India.