Intending to reduce its blended customer acquisition cost (CAC), Coding Ninjas, a prominent player in the tech education sector, has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. As part of this mandate, which was won after a multi-agency pitch, Social Beat will implement a brand awareness campaign for Coding Ninjas.
Social Beat will design targeted brand campaigns to boost brand recognition as well as efficiently minimize the blended Customer Acquisition Cost (CAC).
Vikas Chawla, Co-Founder of Social Beat, said, “Our goal is to strengthen Coding Ninjas’ position in the industry via multi-channel media planning and execution. The company’s digital-first approach allows us to completely leverage our digital marketing prowess. Our team will meticulously strategize and execute media plans across various channels. This will include a daily reporting mechanism to ensure transparency and real-time insights into campaign performance. These collaborations will authentically endorse Coding Ninjas, further expanding its reach and credibility.”
Kannu Mittal, Co-Founder of Coding Ninjas, commented, “This is the first time we are doing a brand campaign with the objective of driving awareness and consideration for the brand among both college students and working professionals looking to upskill themselves in their tech careers. Almost 15 million engineering college students graduate every year and enter the workforce. Unfortunately, only a handful of them do so from top colleges that get easier access to coveted tech roles in top companies. The rest of them start the race from behind and have to toil harder to get access to the same privileged placement opportunities that Tier 1 college students and graduates take for granted. Our campaign celebrates those learners who, despite their circumstances, are not afraid to challenge the status quo, believe in themselves, and take ownership of making things happen. We as a brand help those aspirers get the tech careers they deserve faster with the right guidance at the right time. Our unique 3 Stage Learning Model is designed to help learners Learn, Excel & Stand Out through various upskilling offerings that enable them to build strong foundations and leapfrog their peers. Everything we do at Coding Ninjas is centred around how best we can add value to our students.”
About Social Beat:
Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai, they are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for D2C and retail brands to drive e-commerce growth. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Arvind Brands, Indian Terrain, Mahindra Finance, Kalpataru Group, Go Colors, JK Cement, Sundaram Mutual and with hyperscaling startups including boAt, WOW Skin, Licious, Niyo, Gamezy, Veeba, A23 Games, Kapiva and Sukoon Health on driving innovation through a combination of creativity and performance.
About Coding Ninjas
Coding Ninjas is India’s most recommended code-learning platform, with a seven-year legacy of transforming tech careers. Over 1 Lakh+ Coding Ninjas alumni, comprising both college students & working professionals, now work in coveted positions in top tech companies, including 1400+ in MAANG, and many more in 103/111 Unicorns in India. Their structured, practice-based, and outcome-oriented learning helps learners get the tech careers they deserve, faster. Coding Ninjas teaches 17+ programming courses like data structures and algorithms, web development, machine learning, data science, and more. Coding Ninjas ecosystem comprises 1 Lakh+ alumni, 1000+ Campus Ambassadors, 500+ Teaching Assistants, and 400+ employees.
