In an attempt to spread positivity in this unprecedented time, Coca-Cola has released a new digital film which shows optimism is more contagious than any contagion in the time of the coronavirus pandemic. The ad film highlights the difficulties which the world is going through but still fighting against all odds and surviving everything.
The ad film delivers the message of spreading happiness in every situation and positivity is the only light that can knock down darkness. The communication is also in line with the brand’s longstanding motto “Open Happiness”.
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