CenturyPly and CenturyLaminates celebrates CenturyPly Heroes 2023

Century Plyboards (India) Ltd., India’s largest manufacturer of plywood and laminate is back to celebrate the contribution of real ‘heroes of life’ and saluting their power with its annual award-winning campaign ‘CenturyPly Heroes’ 2023. Following the legacy of reiterating the commitment towards excellence that started back in 2014, this year the brand has taken a step ahead and showered tribute for heroes beyond the glory of festivity.

Conceptualized by Wunderman Thompson and created by Visual Audio, the film depicts an emotional narrative between an acid attack survivor and a young girl who is conscious about her face.

CenturyHeroes is a campaign undertaken annually in the hope to drive awareness and sensitivity towards causes and matters that are often ignored but integral to society. The campaign also aims to pay tribute to the trade community of carpenters, architects and interior designers for their creativity. After the success of the Alzheimer’s Campaign last year, CenturyPly and CenturyLaminates are back with a campaign on Acid Attack Survivors to educate the audience about the importance of inner beauty especially when ones outer beauty is forcefully tarnished.

 Beauty encompasses more than just external appearances; it also resides within a person. This year, CenturyHeroes is dedicated to celebrating the incredible resilience of acid attack survivors, who have endured life-altering experiences that have affected their facial appearance. Despite these challenges, they embody true heroism by displaying incredible strength and showcasing their inner beauty, serving as a source of inspiration to all.

CenturyPly and CenturyLaminates align with the ethos that true beauty stems from one’s actions and character. Approximately 250 cases of acid attacks are documented annually. Shockingly, 60% of these incidents go unreported, shedding light on the scale of underreporting. Furthermore, a staggering 76% of the attackers have a known connection to the victim. Despite the profound tragedies, numerous survivors of acid attacks have demonstrated incredible resilience, transforming their adversity into strength and becoming powerful sources of inspiration for those in their communities. This transformative journey is beautifully depicted in the CenturyHeroes film.

To further strengthen the campaign, CenturyPly has associated with Brave Souls Foundation and has aided in rehabilitating 5 acid attack survivors. Owing from with main essence of CenturyHeroes, CenturyPly continues to pay tribute to its trade community of carpenters, architects and interior designers who are not only the creative craftsman of a home but also a source of heartwarming happiness.