Centrick is the creative force behind the 80-over Test Twenty format, blending strategy with storytelling to design a bold visual identity. With expertise in 360-degree marketing solutions, they’re revolutionizing cricket by merging tradition with innovation. Their unique approach has helped partners build engagement, improve brand experiences, and establish a strong aesthetic identity, making them a leader in their field.

In a bold move, Centrick has stepped up to the crease as the creative force behind the all-new 80-over Test Twenty format, blending strategy with storytelling to design a visual identity that’s as bold and dynamic as the game itself. This innovative format promises to revolutionize the world of cricket, where tradition meets innovation, and Centrick is leading the charge.
As a creative consultancy, Centrick has a proven track record of delivering 360-degree marketing solutions that cut across media boundaries. Their impressive client roster includes some of India’s largest conglomerates, reputed design schools, e-commerce brands, fashion brands, travel consultants, and hospitality leaders.
But what sets Centrick apart is their unique approach to communication. They listen to clients and stakeholders, learn about their audience and behavior patterns, and create targetedm communication that resonates with them. This approach has helped their partners build meaningful engagement, improve brand experiences, and establish a strong aesthetic identity.
Centrick’s work with the 80-over Test Twenty format is a testament to their creative prowess. By designing a visual identity that’s both bold and dynamic, they’re helping to reposition cricket as a sport that’s both traditional and innovative. The agency’s expertise in go-to-market strategies, brand building, and communication will undoubtedly help make this new format a resounding success.
As Centrick continues to power its partners with innovative solutions, they’re proving that creativity, strategy, and storytelling can come together to create something truly remarkable. With their expertise, the 80-over Test Twenty format is all set to make a lasting impact on the world of cricket, and Centrick is proud to be leading the charge.






