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Wednesday, February 25, 2026

Breaking Campaigns

GREAT WESTERN RAILWAY’S FAMOUS FIVE ADVENTURE BRINGS SOUTH WEST LEGENDS TO LIFE

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Great Western Railway has unveiled its most ambitious Famous Five chapter yet, Five and the Dragon Quest, directed by Oscar and BAFTA winner Peter...

IDRIS ELBA EXPLORES THE HUMAN STORY OF GOLD IN WORLD GOLD COUNCIL FILM

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The World Gold Council has unveiled a new film featuring Idris Elba, tracing gold’s profound influence on humanity. From ancient rituals to modern industries,...

McDonald’s Hong Kong Reinvents ‘I’m Lovin’ It’ for a New Generation with BBDO

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Marking its 50th anniversary, McDonald’s Hong Kong unveils a bold new “I’m lovin’ it” campaign with BBDO Hong Kong. Featuring major music talents and...

MERCEDES-BENZ CELEBRATES 140 YEARS OF INNOVATION WITH VISIONARY CAMPAIGN

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Mercedes-Benz marks 140 years of innovation with its campaign, If this is our legacy, imagine our future. Celebrating the birth of the automobile and...

XAVI SIMONS SWITCHES TO PUMA FUTURE IN STRATEGIC BRAND EVOLUTION

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PUMA athlete Xavi Simons has transitioned from the brand’s iconic KING boots to the PUMA FUTURE, signalling a strategic move that underscores innovation, athlete-driven...

Piyush Pandey: The One Who Made India Seen

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Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with India,...

The Hallway and B Lab AANZ farewell ‘fat cats’ in bold new campaign

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Independent advertising agency The Hallway has partnered with B Lab Australia & Aotearoa New Zealand (B Lab AANZ) to launch a provocative new campaign,...

Telstra launches new network security campaign starring Steve Buscemi,via Bear Meets Eagle On Fire...

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With cyber-crime on the rise and Aussies losing thousands of dollars every minute to scammers, Telstra's latest campaign focuses on how it helps protect...

Leo Turns 90: A Journey Written in Stars, Powered by People

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“It’s not a celebration of us turning 90, it’s a celebration for everyone who has made it possible for us to reach for the...

FNP Unveils India’s First AI-Generated Rakhi Film, Celebrating Bonds Beyond Borders

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FNP (Ferns N Petals), India’s most beloved gifting brand and a pioneer in Rakhi retail, has launched a pathbreaking Rakhi brand film created entirely...

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