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Technology
Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment
Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints. Created...
Bringing AI Closer: OpenAI’s ChatGPT Campaigns Highlight Everyday Possibilities
OpenAI has rolled out a series of engaging campaigns that spotlight the versatility of ChatGPT in everyday experiences. Titled “Road Trip with ChatGPT,” “Pull-Up...
OPPO Unveils F31 Series with Rajkummar Rao and Triptii Dimri Leading New Brand Campaign
OPPO India has rolled out its latest brand campaign, ‘Business Badhega, Smooth Chalega’, introducing the highly anticipated OPPO F31 Series with actors Rajkummar Rao...
Unlocking the Full Potential of GCCs: The Strategic Power of Cultural Integration
As India continues to cement its reputation as the global capital for Global Capability Centers (GCCs), a new strategic imperative is emerging—cultural integration. While...
INVNT Brings GEELY’s All-New EX5 to Life with Immersive Brand Experience at Luna Park
INVNT is proud to have successfully concluded a series of three groundbreaking launch events for global car manufacturer Geely Auto, culminating in the highly...
Cheil Worldwide and electriclime° Unveil Samsung’s Vision AI Tech in Captivating Global Film
Cheil Worldwide, in partnership with electriclime° Korea, has crafted a compelling global film highlighting the groundbreaking capabilities of Samsung Vision AI technology. Premiered at...
Disney Unveils Advanced Ad Tech Tools at Global Tech & Data Showcase
Disney Advertising introduced an impressive suite of cutting-edge advertising technology tools during its highly anticipated fifth annual Global Tech & Data Showcase, held at...
POCO Signs Akshay Kumar as Brand Ambassador Ahead of X7 Series Launch
In a bold move to strengthen its connection with India’s dynamic youth, POCO India has announced Bollywood superstar Akshay Kumar as its new brand...
Meta appoints Joel Kaplan as Global Policy Head, replacing Nick Clegg
In a significant leadership transition, Meta has named Joel Kaplan as its new Global Head of Policy, succeeding Nick Clegg, who will step down...
Apple’s Latest Ad Features Michael Bublé Showcasing the New Voice Memo Feature
Apple has unveiled a major update to its Voice Memos application with the launch of iOS 18.2, introducing features tailored for musicians and creators....
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