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WHEN HERITAGE MEETS BOLD EXECUTION: ROCKLAND BLACK SIGNALS PREMIUM AMBITIONÂ Â
Rockland Black enters the premium arrack segment with a striking black and gold identity, confident positioning, and strong shelf presence. The launch reflects a...
ZOYA AND SONAM KAPOOR ILLUMINATE A NEW CHAPTER WITH ‘MY EMBRACE’ Â
Zoya, the exquisite diamond boutique from the House of Tata, unveils ‘My Embrace’, a new expression of its autograph collection with Sonam Kapoor. Inspired...
BEEFEATER 0.0%: DIFFERENT MINDSET, SAME UNMISTAKABLE QUALITY
With 60% of UK adults now embracing ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks—Beefeater 0.0% enters the spotlight as a premium alternative. Retaining the...
HOLMANDESIGN REPOSITIONS KOIT AS A RELATIONSHIP MANAGER FOR INTENTIONAL CONNECTION
HolmanDesign has crafted a strategic brand identity for Koit, a dating app reimagined as a relationship manager. Led by former Amazon executive Miller Simberg,...
LACOSTE STEPS INTO LUXURY HOSPITALITY WITH PARIS CAFÉ
Lacoste has opened its first café in Paris, signalling a bold move into luxury hospitality. With 60% of global luxury spending now focused on...
ANOTHER HENDRICK’S ARRIVES: A WHIMSICAL NEW CHAPTER FOR THE ICONIC GIN
Hendrick’s Gin has launched Another Hendrick’s, its first permanent addition in nine years. Master Distiller Lesley Gracie blends cacao and orange blossom with the...
PETAL & STEM BLOSSOMS WITH A BRAND ROOTED IN FRIENDSHIP AND SEASONALITY
Petal & Stem, a florist founded by two friends, has unveiled a warm and cohesive brand identity rooted in seasonal British blooms. Through thoughtful...
BRUSHSTROKES OF RHYTHM: TORO PINTO REINTRODUCES CALEÑO WITH A BOLD SOUTH AMERICAN PULSE
Toro Pinto has reintroduced Caleño, the South American-inspired non-alcoholic spirits brand, across the UK and Europe with vibrant brushstroke packaging that captures rhythm and...
THE AUSTRALIAN BALLET NAMES UNTANGLD AS STRATEGIC BRAND PARTNER
International strategy studio Untangld is accelerating its global expansion, most recently securing a mandate to shape an evolved brand and messaging platform for The...
BIG ROCK BREWERY RECLAIMS ITS BOLD IDENTITY WITH STRIKING PACKAGING REFRESH
Big Rock Brewery has unveiled a packaging overhaul by Helms Workshop that strips away craft beer clichés and reasserts its independent spirit. With saturated...
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