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Campaigns
GAMESA BRINGS “LA MAGIA DE ESTAR JUNTOS” TO LIFE WITH A THOUGHTFUL FESTIVE DESIGN...
PepsiCo’s Gamesa portfolio in Mexico celebrates Christmas through “La Magia de Estar Juntos,” a design-led festive initiative that highlights warmth, connection and gratitude. Led...
RENAULT REIMAGINES CLIO AS THE MUSE OF HISTORY IN EPIC HYBRID LAUNCH FILM
Renault and Publicis Conseil launch the new Clio full hybrid E-Tech with a cinematic campaign that reimagines Clio as the Greek Muse of History....
MCVITIE’S CELEBRATES INDIA’S ‘TRUE ORIGINAL’ RITUALS IN NEW TV CAMPAIGN
pladis Global’s McVitie’s marks its Indian journey with a new TV campaign celebrating everyday “True Original” rituals. Rooted in a 200-year-old UK heritage, the...
MERCEDES-BENZ INDIA DRIVES HOME THE SPIRIT OF CHRISTMAS WITH LUXURY, EMOTION AND IMAGINATIVE STORYTELLING
Mercedes-Benz India’s festive campaign blends premium automotive craftsmanship with emotional storytelling, turning Christmas advertising into a celebration of dreams and aspiration. Through creative formats...
‘NATURE HATES A TOSSER’: NSW EPA LAUNCHES BOLD, CONFRONTATIONAL ANTI-LITTERING CAMPAIGN
The NSW EPA’s new “Nature Hates a Tosser” campaign uses angry, watchful wildlife to confront littering behaviour, targeting young men who litter when they...
MADHYA PRADESH TOURISM STRIKES A SOULFUL NOTE WITH ANOUSHKA SHANKAR’S NEW CAMPAIGN FILM
Madhya Pradesh Tourism has launched a new campaign film featuring sitar maestro Anoushka Shankar, created with Span Communications and Venus Productions. Blending original sitar...
IKEA LEANS INTO HALLOWEEN FEAR FACTOR WITH COMICALLY COMFORTING ‘HALLOWEEN ESSENTIALS’ CAMPAIGN
IKEA’s new “Halloween Essentials” campaign humorously positions its SMÅNUNNEÖRT duvet, KLOTSTARR cushion and MYRULL throw as emotional shields for horror movie nights. Launched across...
UBER FLIPS THE SCRIPT ON DRIVING CULTURE WITH CHEEKY NEW ‘CAN’T DO THAT IF...
Uber isn’t merely advertising a ride — it’s trying to upend a mindset. Its latest brand platform in Australia and New Zealand, titled “Can’t...
World’s First LLM Benchmark for Creativity Finds AI Tools are More Similar Than You...
A comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI tools like ChatGPT, Gemini, Claude and others...
Youth Cancer Charity Canteen Launches ‘AI Fail’ Campaign to Bandanna-fy Australia
Youth cancer charity Canteen is bringing a bold new energy to a much-loved tradition — Bandanna Day, in celebration of Canteen’s 40th anniversary. Known...














