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The ‘Chautha Bandar’ Roars: Dabur Red Paste Takes on India’s Ignored Dental Woes
Dabur India Ltd.’s iconic Ayurvedic toothpaste brand, Dabur Red Paste, has unveiled a powerful new digital video campaign (DVC) urging families to seek “Freedom...
Vithoba Launches “Har Smile Ek Jeet Hai” Campaign on World Smile Day
Vithoba Healthcare, a trusted name in oral care, today announced the launch of its new campaign, “Har Smile Ek Jeet Hai” (#HarSmileEkJeetHai) on the occasion of World...
‘Designed For Sukoon’: Hindware Introduces Its Fresh Brand Philosophy
Hindware, India’s leading bathware, tiles, and consumer appliances brand, has unveiled its new brand positioning: ‘Designed for Sukoon’. Anchored in this philosophy, the company...
Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment
Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints. Created...
Jaideep Ahlawat Leads Liberty General Insurance’s Road Safety Message—‘Choose Calm Over Conflict’
Liberty General Insurance Ltd. has unveiled its first-ever influencer marketing campaign, featuring the acclaimed actor Jaideep Ahlawat. Running from September to December 2025, the...
Bringing AI Closer: OpenAI’s ChatGPT Campaigns Highlight Everyday Possibilities
OpenAI has rolled out a series of engaging campaigns that spotlight the versatility of ChatGPT in everyday experiences. Titled “Road Trip with ChatGPT,” “Pull-Up...
Celebrating Roots: Lay’s Unveils Limited-Edition Packs Dedicated to Farmers
Lay’s has unveiled a special limited-edition pack series in India that celebrates the farmers behind its iconic chips. Each pack is adorned with farmer-inspired...
‘Bodies at Work’: NikeSKIMS Debut Campaign Puts Women Athletes in the Spotlight
NikeSKIMS has unveiled its much-anticipated debut collection, launched in tandem with a global campaign film titled Bodies at Work. Blending Nike’s legacy of performance...
Sweet News: Oreo Toffee Crunch Becomes a Staple in Mondelez India’s Flavour Range
For the first time in ten years, Oreo has introduced a brand-new permanent flavour to its portfolio – Oreo Toffee Crunch. The latest addition...
‘The Moment Is Gold’: BBDO India and World Gold Council Target Gen Z &...
BBDO India, in partnership with the World Gold Council, has launched its latest campaign, The Moment Is Gold, designed to resonate with a new...
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