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Campaigns
NYF Advertising Awards Launch 2026 Season with Satirical ‘No BS’ Campaign from Grey New...
The New York Festivals Advertising Awards has opened entries for 2026 with a bold new anti-hype campaign from Grey New York. Featuring fictional “fixer”...
WINE PARIS 2026 POISED TO SHAPE THE NEXT WAVE OF GLOBAL WINE & SPIRITS...
Wine Paris 2026 will gather over 4,600 exhibitors from 50 producing countries and thousands of buyers, importers and retailers in Paris from February 10–12....
CARLSBERG USHERS IN YEAR OF THE HORSE WITH FESTIVE PACKAGING AND PROSPERITY-LED CAMPAIGN
Carlsberg Group Malaysia is celebrating the Year of the Horse with a Chinese New Year campaign featuring limited-edition lacquer-inspired packaging, experiential on-ground events, and a broad...
RELIANCE TAPS AMITABH BACHCHAN TO POWER CAMPA WATER PUSH WITH AGGRESSIVE PRICING
Reliance Consumer Products Limited has signed Amitabh Bachchan as brand ambassador for CAMPA packaged water, combining pan-India credibility with prices 20–30% lower than rivals....
DESIGNING WITH INTENT: WHY HUMAN-CENTRED THINKING IS THE NEW BRAND ADVANTAGE
As brands navigate rapid change and rising consumer expectations, design thinking is emerging as a powerful differentiator. Rooted in empathy and experimentation, it helps...
BRICKS OF REALITY: HOW INDIA’S YOUNG GENERATION IS REDEFINING THE IDEA OF HOME
India’s younger generation is redefining the idea of home by prioritising simplicity, affordability, and flexibility over size, grandeur, and legacy. Millennials and Gen Z...
INDIA’S CREATIVE ECONOMY: HOW DIGITAL PLATFORMS, ART, FASHION AND YOUTH ARE SHAPING A $1-TRILLION...
India’s creative economy is undergoing a powerful transformation, driven by digital platforms, thriving art and craft traditions, fashion innovation and youth participation. With creators...
TOYOTA HILUX’S CANINE CAMPAIGN CAPTIVATES AUSTRALIA
Toyota Australia and Saatchi & Saatchi launch a heartwarming campaign featuring dogs abandoning their owners for the new HiLux, showcasing the vehicle's loyalty and...
TATA SIERRA LOGS 70,000 BOOKINGS IN 24 HOURS, BREAKS RECORDS
Tata Motors' Sierra receives over 70,000 bookings and 1.35 lakh configuration submissions on its first day, priced between ₹11.49 lakh and ₹21.29 lakh, with...
KERALA PLUM CAKE: A CHRISTMAS TRADITION BAKED WITH SPICE, HISTORY AND GLOBAL HERITAGE
Fragrant with nutmeg, cinnamon and cloves, Kerala’s iconic plum cake reflects centuries of spice-trade history and culinary craftsmanship. Rooted in Christmas tradition and perfected...
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