36.7 C
New Delhi
Thursday, September 25, 2025

‘Bodies at Work’: NikeSKIMS Debut Campaign Puts Women Athletes in the Spotlight

NikeSKIMS has unveiled its much-anticipated debut collection, launched in tandem with a global campaign film titled Bodies at Work. Blending Nike’s legacy of performance innovation with SKIMS’ signature solutions-driven design, the line delivers versatile apparel crafted for athletes of every level.

The collection is introduced through NikeSKIMS’ powerful debut film, directed by Janicza Bravo, accompanied by striking campaign photography from Luis Alberto Rodriguez and Rob Woodcox. Bringing the vision to life, the campaign spotlights over 50 athletes from the Nike portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner, and Serena Williams—alongside SKIMS Co-Founder and Chief Creative Officer, Kim Kardashian.

Celebrating strength, movement, and individuality, Bodies at Work positions NikeSKIMS as more than a collection—it is a tribute to athletes everywhere.

“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that. The NikeSKIMS product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself,” said Jordan Chiles, Olympic and world-champion gymnast.

The line includes seven collections and 58 silhouettes, providing more than 10,000 possible combinations the brand said.

“The NikeSKIMS system of dress takes a head-to-toe approach, featuring layers that support and move with women’s bodies. Flattering lines, sculpting fabrics, innovative materials and neutral colorways offer women a complete wardrobe solution,” said a release.

The Matte collection includes 21 staple styles designed for studio activities and daily wear, while the Shine collection delivers sleek, quick-drying pieces intended for strength training.

“It feels like butter on your skin,” said Serena Williams, winner of 23 Grand Slam singles titles and four Olympic gold medals. “I feel unstoppable when I’m training in it. The matte material feels so nice — very soft yet still secure and not restrictive,” says Nike athlete and Paralympic medalist Beatriz Hatz. “I feel powerful in it.”

After viewing the film for the first time, Jordan Chiles said, “This is a reminder that my body and every woman’s body is not something to be picked apart or controlled. It’s a force. It’s power. It’s artistry. I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like.”

“NikeSKIMS’ Bodies at Work film celebrates every woman’s strength and power. Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence,” said Kim Kardashian.

“NikeSKIMS is a bold evolution in how women experience sport and style — and together with SKIMS, we’re delivering what no other brand can. It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women,” said Amy Montagne, President, Nike.

The collection will be available starting September 26 at Nike and SKIMS’ websites and select retail locations, including flagship stores from both brands in New York City and Los Angeles.

spot_img

Must Read

- Advertisement -spot_img

Archives

Related news

- Advertisement -spot_imgspot_img