Flipkart’s Big Billion Days has always stood as India’s most awaited festive shopping extravaganza. This year, the homegrown e-commerce giant is pushing the boundaries further with its campaign thought, “Kuch Bhi Ho Sakta Hai”—a promise of surprises, unprecedented offers, and collaborations that are set to make the shopping experience more exciting than ever.
Among the standout innovations this season is the introduction of Shubh Muhurat Deals, a culturally resonant concept rooted in India’s age-old belief in the power of auspicious timing. Conceptualised by DDB Mudra, the initiative draws from a deep consumer insight: in Indian households, major life decisions—whether weddings, housewarmings, or buying a new vehicle—are often tied to the right muhurat.
Flipkart recognised that big-ticket purchases such as refrigerators, washing machines, and televisions are not just transactions but milestone moments for families. Shoppers are not only seeking the best prices but also the most propitious time to buy. Shubh Muhurat Deals bridges this cultural nuance with commerce, offering families the chance to shop for appliances and other essentials at the perfect combination of affordability and auspicious timing.
By weaving tradition into modern retail, Flipkart is turning Big Billion Days into more than just a sale—it’s transforming it into a festive ritual that blends value, culture, and celebration.
To bring the idea of Shubh Muhurat Deals to life, Flipkart has joined hands with Astrotalk, India’s leading astrology and spiritual guidance platform. Together, they have mapped out a calendar of auspicious moments between 23rd September and 2nd October, when exclusive offers on large appliances will go live on Flipkart.
During these specially chosen time slots, Astrotalk astrologers will guide shoppers on the most favorable muhurat for making big-ticket purchases, transforming the act of shopping into a tradition-infused ritual.
Each day’s Shubh Muhurat will be revealed through live feeds and social media updates from Astrotalk, as well as across Flipkart’s own channels. With deals available only during these limited windows, the initiative elevates shopping beyond a simple transaction—turning it into an auspicious, family-centric celebration.
Speaking about the initiative, Rakesh Krishnan, Vice President, Large Appliances at Flipkart said, “At Flipkart, we always try to go beyond just discounts and create experiences that feel deeply personal and relevant to our customers. Shubh Muhurat Deals is one such initiative that brings together tradition and technology. For many households, buying a big appliance is a moment filled with meaning, and with this campaign, we are making it even more special by aligning it with the most auspicious times of the season.”
Adding to this, Puneet Gupta, Founder and CEO at Astrotalk, said, “At AstroTalk, we have taken astrology to every household where people ask us when to buy a home? Or when to sign the lease? And many families also ask ‘what’s the shubh muhurat to buy something new for their homes?’ This partnership with Flipkart’s Big Billion Days is our way of answering that at scale. We’re not just helping customers choose the right products, but also the shubh muhurat, so that every purchase carries good energy and good fortune with a goal to fill their home not just with appliances, but with positivity, happiness and goodness.”
The Shubh Muhurat Deals calendar will run between 23rd September and 2nd October, as the Big Billion Days sale begins on 23rd September 2025. Customers can look out for the daily auspicious shopping times revealed on Flipkart and Astrotalk platforms and unlock never-before-seen offers on their dream appliances.
With this cultural crossover, Flipkart is once again proving that in the season of Kuch Bhi Ho Sakta Hai, even shopping can be written in the stars.
