Enormous Brands has joined forces with Battlegrounds Mobile India (BGMI) from Krafton to launch an exciting new campaign, ‘Seriously Fun.’ The initiative aims to inspire hardcore gamers to ‘Find their Vibe’ with BGMI while elevating the game’s image as a premium, inclusive platform for everyone.
Rooted in the insight that gaming is a serious passion for true enthusiasts, the campaign reflects India’s innate competitive spirit, where battling and strategizing are woven into daily life. ‘Seriously Fun’ captures the dual essence of gaming with BGMI—where it’s both an intense pursuit and an enjoyable escape.
At the core of the campaign is a vibrant ad film, now live across major digital platforms. It brings to life how deeply gaming, particularly BGMI, is embedded in Indian culture, showcasing how players from diverse regions—North to South—integrate gaming into their routines. Highlighting popular in-game elements and jargon, the film creates a relatable and authentic connection with the gaming community.
Extending beyond the film, the campaign rolls out on social media with engaging posts and stories that reinforce the message: gaming isn’t just a pastime—it’s a lifestyle. BGMI’s ‘Seriously Fun’ campaign celebrates the passion and diversity of India’s gaming community, making every moment with BGMI both meaningful and enjoyable.
Srinjoy Das, Associate Director, Marketing, Krafton India, said, “As BGMI continues to grow into a true pop-culture phenomenon, it has also evolved into a deeply immersive and high-involvement experience for gamers across India. The concept of ‘Seriously Fun’ perfectly captures how passionately our players engage with the brand, blending their dedication with quirky, relatable moments from everyday life.”
Ankit Pathak, Senior Creative Director, Enormous Brands, said, “The ‘Seriously Fun’ campaign is a reflection of India’s vibrant and competitive gaming spirit. We wanted to create a narrative that feels authentic and inclusive, celebrating gamers and their diverse lifestyles while showcasing BGMI as the ultimate gaming destination. We’re happy with the way the film has managed to capture the attention of the viewers across varied age groups.”
The ad film will be amplified through social media to extend its message across social platforms with engaging content, including posts, stories, and community challenges, reinforcing the idea that gaming is a lifestyle, not just a hobby.
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