BEI Confluence, a prominent independent creative agency based in India, is delighted to declare the selection of Shahid Hussain as its latest national creative head. With an illustrious track record of achievements in the advertising and creative sectors, Hussain brings a plethora of experience and a novel outlook to BEI Confluence’s vibrant team.

Hussainโs professional journey spans prestigious agencies such as Lintas, Leo Burnett, and FCB Ulka, where he honed his skills and expertise in creative leadership. His tenure as the head of creative at Uber Eats, Bewakoof.com, and Polygon Studios further solidified his reputation as a visionary in the field.
With the appointment of Shahid Hussain, BEI Confluence reaffirms its dedication to pushing creative boundaries and delivering innovative solutions to clients. Hussainโs proven track record of success aligns seamlessly with the agencyโs ethos of excellence and forward-thinking creativity.
โWe are delighted to welcome Shahid Hussain to the BEI Confluence team. As we have completed 25 years, BEI has entered a new era, and Shahidโs extensive experience and proven track record of success make him an invaluable asset to our organization. We are confident that under his leadership, our creative endeavors will reach new heights,โ saidย Tapas Gupta, chairman and managing director, BEI Confluence.
Abhishek Gupta, Dy. managing director, BEI Confluenceย says, โAt BEI Confluence, our roster of brands has been constantly evolving over the last few years and so has the marketing landscape and target audiences. We are thrilled to have Shahid join us at this critical juncture and help provide more holistic solutions across all disciplines of creative that help the businesses grow. As we move towards closing the current FY with a strong performance registering around 15% growth โ the plans for the next 3 years are aggressive and Shahidโs arrival arms us with that extra firepower to execute the plans.โ
Hussain, in turn, expressed his enthusiasm for the opportunity, stating, โJoining BEI Confluence represents an exciting chapter in my career. After working on the brand side for the last 5 years, coming back to agencies feels like homecoming. I understand businesses and clients better now, and can work towards more effective creative solutions. I am eager to collaborate with the talented team here at BEI and drive tangible results for our clients.โ
As BEI Confluence welcomes Shahid Hussain into its fold, a new chapter of creativity and innovation begins. With his visionary leadership and the agencyโs unwavering commitment to excellence, the future holds exciting possibilities for groundbreaking creative solutions and transformative client partnerships.
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