Hidesign has appointed retail veteran Aseem Pande as Chief Revenue Officer to lead revenue growth and strengthen its commercial strategy. With over two decades of experience across fashion, consumer brands, and hospitality, Pande will focus on scaling profitability, optimising channels, and driving customer-centric expansion.
Hidesign has announced the appointment of Aseem Pande as its new Chief Revenue Officer (CRO), a strategic move that underscores the premium leather brand’s focus on accelerating growth, strengthening its commercial engine, and sharpening its customer-centric approach across markets. In his new role, Pande will be responsible for driving revenue expansion, enhancing retail and distribution performance, and steering the brand’s overarching commercial strategy as Hidesign continues to build scale while preserving its heritage-led positioning.
Based on a mandate that spans profitability, channel optimisation, and customer-led growth, Pande’s appointment comes at a time when Hidesign is looking to deepen its presence in an increasingly competitive premium lifestyle segment. The brand, known for its handcrafted leather products and strong design ethos, has been evolving its retail and distribution model to align with changing consumer expectations, omnichannel behaviour, and the growing importance of experiential retail. As CRO, Pande will play a central role in translating these shifts into measurable revenue outcomes while ensuring operational discipline across channels.
In his new role, Pande will focus on scaling profitability across Hidesign’s retail footprint and distribution network, with a strong emphasis on optimising channel performance. This includes strengthening existing retail operations, improving productivity metrics, and ensuring a seamless integration between physical and digital touchpoints. Enhancing customer-centric growth initiatives will also be a key priority, as Hidesign looks to deepen engagement with its core audience while attracting new, younger consumers seeking premium, design-driven accessories with a strong brand story.
Pande brings with him more than two decades of cross-sector leadership experience spanning fashion retail, consumer brands, and hospitality. Prior to joining Hidesign, he served as Vice President and Head of National Retailing Operations at Arvind Fashions Limited, where he was responsible for leading large-scale retail operations across India. In that role, he oversaw profit-center management for an extensive store network, driving both top-line growth and operational efficiencies in a complex, multi-brand environment. His tenure at Arvind Fashions is widely seen as one marked by a sharp focus on execution, disciplined cost management, and the ability to scale operations while maintaining brand integrity.
At Arvind Fashions, Pande worked closely with cross-functional teams to align merchandising, supply chain, and store operations with broader business objectives. Managing retail at a national scale required navigating diverse consumer markets, regional nuances, and rapidly evolving retail formats, experience that is expected to be particularly relevant as Hidesign looks to further refine its own retail and distribution strategy. His exposure to managing profitability at scale has positioned him as a leader who combines strategic vision with a strong grasp of on-ground realities.
Before his stint at Arvind Fashions, Pande held senior leadership roles at global and iconic consumer brands, including PVH Corp. and Tommy Hilfiger. During these assignments, he played a key role in driving retail excellence and revenue expansion across varied consumer environments. Working with globally recognised fashion brands provided him with deep insights into brand-led growth, premium positioning, and the importance of consistency in customer experience across markets. His experience in these roles has shaped his approach to balancing global best practices with local market relevance, a skill that will be valuable as Hidesign continues to strengthen its premium credentials.
Earlier in his career, Pande also held leadership roles at Pizza Hut, where he gained exposure to the hospitality sector. This phase of his professional journey added a different dimension to his understanding of consumer behaviour, operational scale, and service-driven business models. Managing high-volume, customer-facing operations in hospitality sharpened his focus on efficiency, standardisation, and customer satisfaction, capabilities that translate well into modern retail environments where experience and service are increasingly critical differentiators.
Collectively, these experiences have given Pande a holistic perspective on revenue leadership, one that spans strategy, execution, and people management. His career trajectory reflects a consistent ability to lead diverse teams, manage complex operations, and deliver growth in competitive markets. At Hidesign, this breadth of experience is expected to support the brand’s ambition to strengthen its commercial leadership and deliver sustainable, long-term revenue growth.
Hidesign’s decision to appoint a Chief Revenue Officer also signals a broader shift in how the brand is structuring its leadership to respond to market realities. As consumer preferences evolve and channels become more fragmented, the role of a CRO has become increasingly central to aligning sales, marketing, retail, and distribution under a unified growth agenda. By bringing revenue, profitability, and customer focus under one leadership role, Hidesign aims to ensure greater agility and coherence in its commercial decision-making.
The premium leather segment in India and other key markets has been witnessing renewed momentum, driven by rising disposable incomes, growing appreciation for craftsmanship, and increased demand for premium accessories that blend functionality with design. At the same time, consumers are becoming more discerning, placing greater emphasis on brand values, sustainability, and authenticity. For Hidesign, a brand that has long positioned itself around handcrafted quality and ethical sourcing, this presents both an opportunity and a challenge. Driving growth while staying true to these values requires careful calibration of scale, supply chain, and customer engagement, areas where Pande’s operational and strategic experience will be critical.
In his role as CRO, Pande is expected to work closely with the senior leadership team to translate Hidesign’s brand vision into commercially viable strategies. This includes identifying growth opportunities across existing and new markets, strengthening partnerships within the distribution ecosystem, and leveraging data and insights to inform decision-making. Enhancing the performance of both brick-and-mortar stores and digital channels will be a key focus, as omnichannel retail continues to shape the future of premium consumer brands.
Pande’s appointment reinforces Hidesign’s commitment to building a leadership team that can navigate complexity while driving performance. By bringing in a seasoned leader with a proven track record across fashion, consumer brands, and hospitality, the company is signaling its intent to invest in strong commercial capabilities as it enters its next phase of growth. The emphasis on customer-centricity, operational excellence, and sustainable profitability aligns closely with broader industry trends, positioning Hidesign to remain competitive and relevant in a dynamic market landscape.
As Aseem Pande steps into his new role, expectations are high that his experience and leadership will help Hidesign unlock new growth avenues while strengthening its core business. His mandate to drive revenue growth, optimise channels, and enhance customer-led initiatives reflects the brand’s ambition to not just expand, but to do so thoughtfully and sustainably. In an industry where differentiation is increasingly defined by execution and experience, Hidesign’s latest leadership move could prove to be a significant catalyst in shaping its next chapter.
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