Apple has launched a new holiday campaign to celebrate the effortless, secure, and seamless shopping experience enabled by Apple Pay. The campaign’s centerpiece is a delightful and upbeat commercial titled “Plates,” directed by Nick Ball through MJZ, known for his playful and engaging storytelling style.
The ad follows the joyous journey of a collector securing a long-desired decorative plate, underscoring how Apple Pay simplifies even the most sentimental purchases. Set to Chromeo’s energetic track “One Track Mind,” the spot showcases the unmatched speed, simplicity, and security of Apple Pay. The campaign emphasizes how Apple Pay enhances holiday shopping across all Apple devices, including the iPhone, Apple Watch, iPad, Mac, and the latest Apple Vision Pro.
Nick Ball brings his signature charm to the relatable narrative, making it resonate with audiences worldwide. The ad illustrates how Apple Pay eliminates common holiday shopping frustrations, such as repeatedly entering billing details or creating multiple accounts, ensuring a stress-free experience.
“Plates” is part of a larger campaign strategically rolled out across connected TV, YouTube, and digital platforms, positioning Apple Pay as the ultimate companion for hassle-free holiday shopping. By spotlighting its integration into Apple’s ecosystem, the campaign reinforces Apple Pay’s role in transforming everyday transactions into joyful, memorable experiences.
Director Nick Ball, represented in the local market by FINCH, has once again demonstrated his flair for capturing relatable, human moments with a whimsical touch. To explore more of his work, visit his profile on Bestads.
Credits:
- Agency: Apple In-House
- Director: Nick Ball
- Production Company: MJZ
- VFX: Framestore
- Audio Mix: Model Citizen
- Editing: Rock Paper Scissors
- Director of Photography: Larkin Seiple
- Music: “One Track Mind” by Chromeo
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