Amrut has launched a bold new Peated Single Malt bottled at 62.8% ABV, blending silky smoothness with smoky intensity. Described as a rare expression born of imagination and craft, the release is now available in select international markets and leading Indian airports, reflecting growing global interest in premium Indian single malts.
Amrut is bringing a powerful new chapter to the world of Indian single malts with the launch of its latest expression, Amrut Peated Single Malt โ a bold yet refined whisky designed for drinkers who embrace depth, character, and intensity. Presented with the line, โIf you can feel it, itโs for you,โ the expression positions itself as an invitation to those who appreciate a sensory-forward whisky, one that makes itself known long before the first sip.
At 62.8% ABV, the release stands out for delivering what the brand calls a โrare expressionโ that balances high proof with unexpected smoothness. While the category is familiar with cask-strength bottlings from Europe and Japan, few Indian producers have pushed the frontier with equal confidence. For Amrut, however, boldness has long been part of the narrative. Its single malts have earned cult status among global whisky enthusiasts over the past decade, particularly for their maturation style and use of Indian barley.
The new Peated Single Malt underscores that legacy with a marriage of imagination and meticulous craft. According to the brand, it is as much a technical achievement as an artistic one โ a whisky born from the courage of an in-house team intent on showing how peat can be reinterpreted in a tropical climate. The result is a release that carries familiar smoke yet avoids overwhelming the palate. Instead, it offers a slow build: silky on approach, assertive in character, and lingering in finish โ a contrast that seasoned whisky drinkers tend to celebrate.
The timing of the release reflects growing international demand for Indian single malts, a category once viewed with curiosity and now widely respected. Over the last five years, major Indian whisky brands have found space on global top shelves, in duty-free retail, and in private collector circles. Amrut, often credited with helping spark the movement, continues to push boundaries with experimentation, whether through maturation techniques, high-altitude storage, or cask innovations.
Availability for the Peated Single Malt signals that international appetite remains strong. The brand confirms distribution across select global markets and key travel retail hubs, including leading international airports in India โ a strategic decision that places the expression directly in the path of high-frequency consumers and collectors seeking exclusive bottlings.
As global whisky culture becomes increasingly adventurous, expressions like this represent more than product launches. They serve as cultural statements โ proof that markets outside Scotland, Ireland, and Japan are not just participating in the category, but actively shaping its future. For Amrut, the new Peated Single Malt is not simply another addition to its portfolio; it is a reminder that Indian producers can match tradition with audacity and earn space in the repertoire of serious whisky enthusiasts.
With its smoke, structure, and unapologetically high strength, the release reinforces what the brand suggests in its own words: if you can feel it, itโs for you.
Discover more from Creative Brands
Subscribe to get the latest posts sent to your email.





