Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has announced its association with Indian cricket sensation and youth icon Shubman Gill as the new face of Bowlers, the company’s flagship dog nutrition brand. This partnership marks a significant milestone for Bowlers as it continues to shape the future of pet nutrition in India.
The collaboration draws a natural parallel between the values embodied by Gill—a high-performing athlete admired for his discipline, commitment, and consistency—and the brand’s ethos of delivering science-backed, premium-quality nutrition for dogs. By bringing on board one of Indian cricket’s most celebrated young players, Bowlers underscores its ambition to connect with a new generation of pet parents across the country.
With the demand for reliable, high-quality pet care on the rise, Bowlers and Shubman Gill together seek to inspire pet owners to make more informed nutritional choices. The brand’s promise is rooted in accessibility as much as excellence—ensuring that trusted, balanced, and affordable dog food reaches households nationwide.
Speaking on the partnership, APS highlighted that Gill’s persona—youthful yet responsible, ambitious yet grounded—perfectly reflects the brand’s mission of raising the standard of pet nutrition in India.
Through this association, Bowlers aims to cement its position as a trusted partner for pet parents who want nothing but the best for their companions, while also reinforcing the message that good nutrition is at the heart of performance, health, and wellbeing—whether on the cricket pitch or in the lives of our four-legged friends.
Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL said, “Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.”
Bowlers has always reflected the industry trend of humanising pets, positioning them not just as companions, but as family members with their own identities and aspirations. The brand itself embodies the spirit of an all-star pet sports team, where Shubman represents excellence, performance, and commitment. “Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets,” Kulkarni adds further.
Since its inception, Bowlers has been recognized for creating engaging and fun initiatives that resonate with pet parents, such as the Instagram contest #TasteThatMakesYourDogFly, which generated widespread excitement online. Building on this, the new association will roll out a coordinated mix of digital initiatives, regional outreach, and on-ground consumer activations, reinforcing the brand’s commitment to trusted, science-backed, and affordable dog nutrition across all social channels.
The Bowlers portfolio brings together a comprehensive range of high-quality, specialized nutrition products — from dry and wet food formulated for puppies, adults, and large breeds, to high-protein jerky treats and meat bars designed for training and rewarding. The association with Shubman Gill marks a pivotal next phase for Bowlers — one focused on scaling nationwide reach, deepening awareness, and building enduring trust with India’s rapidly growing community of pet parents.
Complementing Bowlers is Purrfeto, APS’s dedicated cat nutrition brand, which reinforces its position as a truly holistic pet nutrition player. Powered by Asia’s largest PLC-automated pet food plant in Zaheerabad, Telangana, Bowlers and Purrfeto maintain complete control over the value chain, from sourcing to packaging, ensuring consistency, quality, and safety. Its R&D-led formulations, created in collaboration with veterinary nutritionists, are specifically tailored to India’s climate and the evolving needs of pets. Strengthened by Allana’s global expertise, the Pet Solutions segment has recently crossed the ₹200 crore revenue milestone, marking a strong growth trajectory and a rapidly expanding presence in domestic and globally expanding pet food industry.
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