The India-centric narrative is led by Aishwarya Rai Bachchan, who serves as both the face and the voice of the campaign. A long-standing global ambassador for L’Oréal Paris, Bachchan brings the message to life by championing the importance of empowering women—particularly younger audiences—to recognise their true worth beyond digital validation.
Conceived and executed by McCann India, the campaign delves into the shifting definitions of self-worth in today’s hyper-digital world, where identities are often shaped by filters, likes, and feeds. With its powerful storytelling, the initiative seeks to connect with millions of young adults navigating these modern complexities, reminding them that real confidence comes from within.
“It serves as a much-needed reminder that the only like that truly matters is the one you give yourself,” the agency said.
“Today, a large percentage of Indian women’s self-worth is negatively impacted by social media. Aishwarya Rai Bachchan’s powerful edition of the iconic ‘Lesson of Worth’ series addresses this issue,” said Dario Zizzi, General Manager, L’Oréal Paris India.
“In her testimonial, she calls upon all Indian women to believe in their self-worth regardless of the pressures of social media and social validation. This campaign is a powerful step in our constant endeavour to partner with Indian women on their journey of self-worth.”
“In an era dominated by fleeting digital validation, this campaign is a vital reminder that true self-worth is not measured by likes or comments, but by the strength, courage, and authenticity within. Aishwarya Rai Bachchan, with her grace and voice, beautifully carries this message forward. It’s a narrative that young people need now more than ever,” added Prasoon Joshi, Chairman McCann Worldgroup APAC, CEO & Chief Creative Officer, McCann India.
