Air India Limited has announced key leadership changes in its communications team. Senjam Raj Sekhar, formerly Head of Global Communications at MPL, joins as Global Head of Communications. Partha Ghosh, who previously held the same role at Air India, has been promoted to Advisor to the CEO, strengthening strategic leadership.
Air India Limited, India’s flagship carrier, has announced significant leadership appointments that signal a renewed focus on strengthening its communications strategy during a period of transformation. Senjam Raj Sekhar has been named Global Head of Communications, while Partha Ghosh, who previously held the same position, has been elevated to Advisor to the CEO. These moves highlight the airline’s intent to sharpen its global narrative and reinforce its leadership team as it continues to expand and modernize under the Tata Group’s stewardship.
Sekhar’s appointment brings to Air India a seasoned communications leader with a proven track record in managing global narratives for high-growth companies. He served as Head of Global Communications at Mobile Premier League (MPL) for five years, where he played a pivotal role in shaping the brand’s international presence. MPL, a mobile e-sports and gaming platform, grew rapidly during his tenure, expanding into multiple markets and establishing itself as a recognizable name in the digital entertainment space. Sekhar’s ability to craft compelling stories, manage reputational challenges, and build brand equity across diverse geographies is expected to be a valuable asset for Air India as it seeks to reposition itself as a world-class airline.
His move to Air India comes at a crucial juncture. The airline has been undergoing a comprehensive transformation since its acquisition by the Tata Group, with ambitious plans to revamp its fleet, improve customer experience, and strengthen its global footprint. Communications play a central role in this journey, not only in shaping public perception but also in aligning internal stakeholders with the company’s vision. Sekhar’s expertise in global communications is likely to help Air India articulate its evolving identity to both domestic and international audiences.
Partha Ghosh’s elevation to Advisor to the CEO underscores the airline’s recognition of his deep institutional knowledge and leadership in communications. Ghosh previously served as Global Head of Communications at Air India, where he steered the airline’s messaging through a period of transition and renewal. His promotion reflects the company’s confidence in his ability to provide strategic counsel at the highest level. As Advisor to the CEO, Ghosh will play a critical role in guiding executive decision-making, ensuring that communications remain aligned with the airline’s broader business objectives.
The dual appointments of Sekhar and Ghosh represent a thoughtful balancing of fresh perspective and continuity. While Sekhar brings external experience and a global outlook, Ghosh offers stability and insider understanding of Air India’s operations and legacy. Together, they form a complementary leadership team that can navigate the complexities of the aviation industry, where reputation, trust, and customer engagement are as vital as operational efficiency.
Industry observers note that Air India’s communications strategy will be tested in the coming years as the airline undertakes ambitious initiatives. These include fleet expansion, integration of subsidiaries, and the rollout of new service standards aimed at competing with global carriers. Effective communication will be essential in managing customer expectations, addressing regulatory challenges, and positioning Air India as a modern, competitive airline. The appointments of Sekhar and Ghosh suggest that the company is investing in leadership that can deliver on these fronts.
Sekhar’s background in digital-first communications is particularly relevant in today’s environment, where airlines must engage with customers across multiple platforms in real time. His experience at MPL, a company that thrived on digital engagement, equips him with insights into leveraging technology and social media to build brand loyalty. For Air India, which is seeking to attract younger, tech-savvy travellers while retaining its traditional customer base, this expertise could prove transformative.
Meanwhile, Ghosh’s advisory role ensures that the CEO has access to seasoned counsel on communications strategy. His familiarity with Air India’s legacy and his experience in managing its reputation during challenging times provide a steadying influence. In an industry where crises can emerge unexpectedly—from operational disruptions to regulatory scrutiny—having a trusted advisor at the CEO’s side is invaluable.
The appointments also reflect a broader trend in corporate India, where communications leadership is increasingly being recognized as central to business success. Companies are investing in senior communications professionals not just to manage media relations but to shape corporate strategy, engage stakeholders, and drive cultural change. Air India’s decision to strengthen its communications leadership aligns with this trend, underscoring the importance of narrative in building competitive advantage.
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