ADITI CHADA RETURNS TO MONDELĒZ INTERNATIONAL AS LEAD – COMMUNICATIONS, INDIA

Aditi Chada has rejoined Mondelēz International as Lead – Communications, India, marking a return after a decade. With experience at Amazon, Viacom18 and Marico, she brings expertise in culture-led storytelling and media strategy. She will now spearhead communications for some of India’s most iconic consumer brands in her new role.  

When professionals return to an organisation after a significant gap, it often signals both a renewed sense of purpose and a recognition of the company’s evolving vision. For Aditi Chada, her re-entry into Mondelēz International as Lead – Communications, India, after a decade away, is a moment that blends continuity with transformation. It is not just a career move but a narrative of coming full circle, enriched by years of diverse experience across some of the most influential companies in India’s corporate and media landscape.  

Mondelēz International, known for its portfolio of beloved brands such as Cadbury, Oreo, and Tang, has long been a household name in India. The company’s communication strategy plays a pivotal role in shaping consumer perception, especially in a market where emotional resonance and cultural storytelling are as important as product quality. Chada’s appointment comes at a time when brands are increasingly expected to go beyond advertising and engage in meaningful conversations with their audiences. Her return signals Mondelēz’s intent to strengthen this narrative-driven approach.  

Over the past decade, Chada has built a formidable career across diverse sectors. At Amazon, she was part of a global ecosystem where digital-first strategies and customer-centric storytelling defined communication. Her tenure at Viacom18 exposed her to the entertainment industry’s fast-paced, content-driven environment, where brand narratives had to constantly evolve to capture audience attention. At Marico, she worked within the FMCG sector, honing her ability to balance heritage with innovation in brand messaging. Each of these experiences has added layers to her expertise, equipping her with a nuanced understanding of how culture, media, and consumer behaviour intersect.  

Returning to Mondelēz now, Chada brings this rich tapestry of insights to a company that has itself undergone transformation in the past decade. India’s consumer landscape has shifted dramatically, with digital platforms reshaping how brands communicate and consumers demanding authenticity and purpose. In this context, her background in culture-led storytelling is particularly relevant. It is not enough for brands to simply advertise; they must embed themselves in the cultural fabric, becoming part of everyday conversations and rituals.  

Chada’s role as Lead – Communications, India, will involve steering narratives for some of the country’s most iconic brands. Cadbury, for instance, has long been associated with moments of joy and celebration, while Oreo has carved a niche with playful, family-oriented campaigns. The challenge now lies in sustaining these emotional connections while adapting to new consumer expectations. With her experience, Chada is well-positioned to craft strategies that blend tradition with innovation, ensuring that these brands remain relevant across generations.  

Her appointment also reflects a broader trend in corporate India, where communication leaders are increasingly expected to act as cultural architects. Beyond press releases and campaigns, they are tasked with shaping how organisations engage with society at large. Issues such as sustainability, inclusivity, and community impact are now central to brand narratives. Chada’s track record suggests she is adept at navigating these complexities, bringing both creativity and strategic clarity to the table.  

For Mondelēz, having a leader who understands the power of storytelling is crucial. The company’s brands are not just products; they are symbols of shared experiences, from festive celebrations to everyday indulgences. Effective communication ensures these symbols retain their emotional resonance, even as consumer habits evolve. Chada’s return, therefore, is not merely about filling a leadership position but about reinforcing the company’s commitment to meaningful engagement.  

Her journey also underscores the value of professional reinvention. Leaving Mondelēz a decade ago, she ventured into new industries, absorbed diverse perspectives, and returned with a broader worldview. This trajectory highlights how career paths are no longer linear but cyclical, with each phase adding depth to one’s expertise. For younger professionals, it is a reminder that stepping away from familiar environments can often enrich one’s ability to contribute meaningfully when returning.  

As she embarks on this new chapter, Chada’s role will likely extend beyond brand communications to influencing how Mondelēz positions itself in India’s dynamic marketplace. With her blend of corporate experience and cultural sensitivity, she is poised to craft narratives that resonate not just with consumers but with stakeholders across the ecosystem. Her appointment is a testament to the enduring importance of communication as both an art and a strategy in shaping brand legacy.  

In the end, Aditi Chada’s return to Mondelēz International is more than a professional milestone. It is a story of continuity, growth, and renewed purpose—one that reflects the evolving demands of India’s consumer landscape and the timeless power of storytelling in connecting brands with people. For Mondelēz, it marks the beginning of a fresh chapter in its communication journey, led by someone who knows the organisation’s roots yet brings a decade’s worth of new perspectives to the table.