A milestone move underscores the insurer’s focus on strategic storytelling and brand leadership in India’s digital insurance landscape.
In an era where brands are defined not only by their products but also by the stories they tell, Acko, one of India’s leading digital-first insurers, has made a significant move to strengthen its communication strategy. The company has announced the elevation of Shirsha Majumder to Senior Manager – PR & Communications, recognising her pivotal role in shaping Acko’s brand voice, media presence, and strategic communications over the past three years.
The promotion reflects Acko’s growing emphasis on building authentic engagement with customers and stakeholders through thoughtful storytelling and transparent communication. As the company continues to redefine how Indians experience insurance—making it more accessible, customer-friendly, and technology-driven—having a clear and consistent brand narrative is more crucial than ever.
For Shirsha Majumder, the elevation is both a professional milestone and a recognition of years of hard work and creative leadership. Since joining Acko three years ago, she has been instrumental in strengthening the company’s external communications framework, driving media visibility, and ensuring cohesive brand storytelling across platforms.
Her journey at Acko reflects her passion for communication that goes beyond press releases or campaigns—it’s about building trust and human connection in an industry that often feels complex and impersonal.
“Insurance isn’t just about policies—it’s about people, protection, and peace of mind,” Shirsha has often said in internal forums. Her communication philosophy revolves around demystifying financial products and making them more relatable to consumers through meaningful narratives.
As one of India’s leading insurtech players, Acko has been a disruptor since its inception. The company’s model—offering fully digital, hassle-free insurance solutions—has set new benchmarks in customer experience and innovation. In this fast-moving landscape, where brand differentiation relies as much on perception as on product, effective communication plays a defining role.
Under Shirsha’s guidance, Acko’s PR and communications strategy has evolved into a structured, insight-driven function. She has helped build a narrative that not only highlights Acko’s business growth but also showcases its human and technological impact—whether through customer-centric campaigns, thought leadership initiatives, or corporate reputation management.
Her work has contributed to positioning Acko as not just an insurance provider, but as a progressive digital brand that understands the modern consumer. From simplifying conversations around auto and health insurance to amplifying Acko’s voice in industry forums and the media, Shirsha has helped steer communication strategies that resonate with a new generation of policyholders.
Before joining Acko, Shirsha Majumder built a strong foundation in communications across some of India’s leading organisations. With over nine years of experience across HDFC Life, Adfactors PR, and Edelman, she brings a blend of corporate and agency expertise—an invaluable combination in today’s dynamic media environment.
At HDFC Life, one of India’s largest private life insurers, she worked on strategic communication initiatives that focused on customer education and brand trust. Her earlier stints at Adfactors PR and Edelman, two of India’s most reputed public relations consultancies, exposed her to a wide range of sectors and clients—helping her develop a deep understanding of media relations, brand positioning, and reputation management.
Colleagues describe her as someone who combines creativity with strategic thinking—equally comfortable brainstorming campaign ideas and drafting precise communication frameworks.
Her experience has given her a unique ability to view communication through both a brand and consumer lens—a skill that has been central to her success at Acko.
Acko’s decision to elevate Shirsha also highlights the company’s focus on nurturing internal talent and empowering leaders who understand its mission and culture. Over the years, Acko has become synonymous with innovation—not just in its products, but in how it tells its story.
The company’s communications approach has evolved in recent years—from being largely functional to becoming an integral part of its growth strategy. The emphasis now lies on data-informed storytelling, proactive reputation management, and purpose-driven engagement.
Under Shirsha’s leadership, Acko’s PR and communications team is expected to continue pushing boundaries—exploring new ways to humanize insurance conversations, expand thought leadership, and leverage emerging media platforms to reach broader audiences.
The elevation also comes at a time when India’s insurtech sector is witnessing a rapid transformation. With increasing digital adoption, growing customer expectations, and regulatory evolution, communication leaders are tasked with building trust in a sector often perceived as complicated or opaque.
For Acko, which operates in a fully digital ecosystem, communication is not merely an external function—it’s a core part of customer experience. From the way products are described on the app to how the brand responds to feedback or handles public narratives, every touchpoint is a reflection of its communication strategy.
Shirsha’s role will continue to focus on ensuring that Acko’s messaging remains transparent, empathetic, and aligned with the company’s customer-first philosophy.
Shirsha’s journey also adds to the growing representation of women in leadership roles within India’s communication and technology sectors. The PR and corporate communications industry has long seen strong female leadership, and her rise at Acko further reinforces this trend.
Her story reflects a broader shift—where communication professionals are no longer seen merely as brand custodians but as strategic partners in business growth. By championing authentic storytelling and ethical media engagement, leaders like Shirsha are redefining how new-age companies communicate in an increasingly digital and transparent world.
As Acko continues to expand its footprint in India’s insurance space, the importance of a consistent, empathetic brand voice will only deepen. The company’s goal remains clear—to make insurance simpler, faster, and more human.
In her new role as Senior Manager – PR & Communications, Shirsha is expected to lead initiatives that go beyond conventional media outreach. Her focus will include enhancing brand reputation, driving thought leadership, and exploring new ways to connect with customers through storytelling, partnerships, and purpose-driven campaigns.
She will also play a key role in strengthening Acko’s employer branding efforts—ensuring that the company’s culture of innovation and inclusivity is reflected in its internal and external communication.
Shirsha Majumder’s elevation is more than just a title change—it’s a recognition of her leadership, strategic acumen, and contribution to building Acko’s narrative in a competitive industry. It also signals Acko’s continued investment in communication as a cornerstone of its growth journey.
In today’s world, where trust and transparency define brand success, having communication leaders who combine empathy with expertise is invaluable. As Acko writes its next chapter, Shirsha’s role will be pivotal in ensuring that every message, every story, and every campaign reinforces the company’s promise—to protect, simplify, and empower lives through technology and trust.
With her elevation, Acko not only celebrates an individual achievement but also reaffirms its belief in the power of communication to inspire connection, confidence, and change.
