Publicis Groupe’s AI-driven short film “A Lion Never Gives Up” celebrates its 100-year journey, blending live action and AI-generated imagery to showcase its resilience and reinvention. The film, featuring Edith Piaf’s voice, highlights the company’s history, from its 1926 founding to its current status as a marketing leader, inspiring a new era of innovation.
As Publicis Groupe prepares to celebrate its 100th anniversary, the company is launching a unique AI-driven short film that recounts its remarkable history. “A Lion Never Gives Up” is a visually stunning tribute that blends live action with generative AI 2D and 3D imaging to retell the Groupe’s defining moments, from its humble beginnings in 1926 to its current status as a global marketing giant.
The film, created by Publicis Conseil and produced by Prodigious Paris, is a testament to the company’s resilience and ability to reinvent itself in the face of challenges. “Over the last 100 years, we have gone from a tiny little shop in Paris to the No. 1 player in the industry,” said Arthur Sadoun, Chairman and CEO of Publicis Groupe. “We might not be the largest, but we are still the most valuable… What we have tried to express through the film is the notion that we are about resilience and reinvention.”
The film features the iconic voice of Edith Piaf, a friend of the company’s founder, Marcel Bleustein-Blanchet, and takes viewers on a journey through the Groupe’s major milestones, including its survival during World War II and its current position as a leader in the marketing industry.
“A Lion Never Gives Up” is more than just a celebratory film – it’s a reflection of Publicis Groupe’s values and its ability to adapt and thrive in an ever-changing world. As the company looks to the future, this film serves as a reminder of its rich history and its commitment to innovation and creativity.
The film’s release marks a significant milestone in Publicis Groupe’s journey, and it’s a testament to the company’s dedication to pushing the boundaries of marketing and communications. As Sadoun said, “We have made some very strong bets at moments that were difficult in our history,” and this film is a celebration of those bold moves.
