Michelle Qureshi has been promoted to Brand Manager at GSK, where she now leads consumer marketing for Calpol, the company’s fifth largest pharmaceutical brand by volume. With a proven track record in anti-infective campaigns and expertise in customer engagement, she brings strategic vision and passion for impactful brand growth.
Michelle Qureshi’s elevation to Brand Manager at GSK marks a significant milestone in her career as a pharmaceutical marketer, underscoring her reputation for strategic insight, consumer engagement, and campaign execution. Known for her ability to blend creativity with precision, Qureshi has consistently demonstrated how brand management in the pharmaceutical sector can be both impactful and deeply consumer-focused.
Her new role sees her at the helm of Calpol, GSK’s fifth largest pharmaceutical brand by volume, a household name trusted by millions of families. Driving consumer marketing for such a widely recognised product is no small responsibility, and Qureshi’s appointment signals GSK’s confidence in her ability to sustain and expand Calpol’s legacy. The brand’s prominence in the paediatric and family health segment requires not only strong marketing acumen but also a nuanced understanding of consumer trust, and Qureshi’s track record suggests she is well placed to deliver.
Before taking on Calpol, Qureshi honed her skills across GSK’s portfolio of anti-infective brands, including Velosef and Zolanix. These roles demanded a sharp focus on strategic planning, market insights, and sales force effectiveness. Her work in these areas was marked by an ability to translate complex medical narratives into accessible campaigns that resonated with healthcare professionals and consumers alike. By leveraging data-driven insights and aligning them with creative execution, she ensured that these brands maintained relevance in a competitive market.
What sets Qureshi apart is her flair for experiential activations and her commitment to building strong relationships with healthcare professionals and consumers. In an industry where credibility and trust are paramount, she has consistently demonstrated that engagement must go beyond traditional advertising. Whether through interactive campaigns, community outreach, or cross-functional collaboration, she has sought to create experiences that reinforce brand value while fostering genuine connections.
Her colleagues describe her as a marketer who thrives on collaboration, bringing together diverse teams to deliver cohesive strategies. Cross-functional work is often the backbone of pharmaceutical marketing, requiring coordination between medical, regulatory, sales, and creative departments. Qureshi’s ability to navigate these complexities with clarity and purpose has been a hallmark of her career. By ensuring that every stakeholder feels invested in the campaign’s success, she has built a reputation for leadership that is both inclusive and results-driven.
Passion is another defining trait of Qureshi’s professional journey. She speaks often about the importance of delivering strategies that not only drive business results but also make a tangible difference in people’s lives. For her, brand growth is not just about market share or revenue; it is about ensuring that consumers feel supported and informed when making healthcare decisions. This ethos has shaped her approach to marketing, where empathy and impact are as important as metrics and margins.
Her appointment comes at a time when the pharmaceutical industry is undergoing rapid transformation. Consumer expectations are evolving, with greater emphasis on transparency, accessibility, and digital engagement. Brands like Calpol, which occupy a trusted space in family health, must adapt to these shifts while maintaining their core identity. Qureshi’s expertise in campaign execution and customer engagement positions her to lead this transition effectively. She understands that modern brand management requires a balance between heritage and innovation, and her strategies are expected to reflect this duality.
Industry observers note that her rise within GSK reflects a broader trend of recognising marketers who combine analytical rigour with creative vision. In an era where data drives decisions but human connection drives loyalty, professionals like Qureshi embody the future of pharmaceutical branding. Her ability to interpret market insights and translate them into campaigns that resonate emotionally is a skill increasingly valued across the sector.
As she steps into her new role, Qureshi is expected to focus on strengthening Calpol’s consumer engagement through innovative campaigns that highlight the brand’s reliability and relevance. Experiential activations, digital outreach, and community-based initiatives are likely to feature prominently in her strategy. At the same time, her emphasis on cross-functional collaboration will ensure that these campaigns are grounded in medical accuracy and regulatory compliance, maintaining the integrity that consumers expect from a pharmaceutical leader.
Her journey also serves as an inspiration for aspiring marketers in the industry. It demonstrates how dedication to both strategy and empathy can pave the way for leadership roles in a highly competitive environment. By consistently delivering results while keeping the consumer at the centre of her work, Qureshi has carved a path that blends professional achievement with meaningful impact.
For GSK, her appointment is more than just a personnel change; it is a statement of intent. By entrusting Calpol’s consumer marketing to Qureshi, the company signals its commitment to nurturing talent that understands the evolving dynamics of healthcare branding. It reflects a recognition that brand managers today must be as comfortable with data analytics as they are with storytelling, and as adept at building relationships as they are at driving sales.
Michelle Qureshi’s story is one of progression, passion, and purpose. From her early work on anti-infective brands to her current leadership of Calpol, she has consistently demonstrated that pharmaceutical marketing is not merely about products but about people. As she embarks on this new chapter, her focus on impactful strategies and consumer trust will likely shape not only the future of Calpol but also the broader narrative of how healthcare brands connect with the world.
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