HONEYCOMB STRATEGY STRENGTHENS SENIOR TEAM WITH COLLINS AND CHEN APPOINTMENTS

Honeycomb Strategy has appointed Kieran Collins as Strategy Director and Luke Chen as Senior Strategy Consultant, strengthening its senior team amid a period of growth. Their international and sectoral expertise will enhance the consultancy’s strategic capability as it builds momentum, expands thought leadership, and prepares new research on subscription models.

Award-winning consultancy Honeycomb Strategy has expanded its senior research team with the appointment of Kieran Collins as Strategy Director and Luke Chen as Senior Strategy Consultant. Their arrival reflects the firm’s continued growth, adding international expertise and sectoral depth to its behavioural science and market research capabilities.

Honeycomb Strategy, recognised for its innovative approach to insights and behavioural science, has announced two significant appointments that underline its ambition to deepen strategic capability and broaden its international perspective. Kieran Collins joins as Strategy Director, relocating from Essex in the UK to Melbourne, while Luke Chen steps into the role of Senior Strategy Consultant, bringing with him a wealth of experience across healthcare and client management. Together, they represent a strengthening of Honeycomb’s senior team at a time of momentum and expansion.

Collins arrives after six years at STRAT7 Incite in the UK, where he built a reputation as a trusted advisor to global organisations in financial services, telecommunications, insurance, and FMCG. His work consistently went beyond surface-level findings, uncovering the drivers of customer behaviour and translating those insights into decisions that mattered. At Honeycomb Strategy, Collins will combine his expertise in quantitative research and analytics with a strong strategic lens, using clear frameworks and compelling storytelling to ensure data is transformed into actionable insights. He has expressed enthusiasm about joining Honeycomb Strategy at a time of strong growth, noting the team’s curiosity, willingness to challenge convention, and commitment to clients’ ambitions. He also highlighted his excitement about embracing Australian life and bringing his UK experience to the local market.

Chen, meanwhile, joins from Bastion, where he spent four years as a Senior Client Manager. His background spans the healthcare sector, including roles at HotDoc and Scope, giving him a rich perspective on how data, insight, and strategy intersect across industries. At Honeycomb Strategy, his focus will be on partnering with business directors and the broader team to deliver foundational insights that are compelling, credible, and built for action. He emphasised his excitement about joining a business with a bold vision for the future of insights, praising the curiosity and ambition of the team and expressing his eagerness to contribute his experience while supporting clients and colleagues as the business continues to grow.

Honeycomb Strategy’s Managing Director, John Bevitt, said the appointments reflect the company’s continued growth and its commitment to expanding the depth of its strategic capability. “As our client base continues to grow, so too does the need to strengthen our senior team. Kieran and Luke bring complementary experience that expands our strategic capabilities. Appointing senior talent with both local and international experience is a critical part of ensuring we continue to deliver high-impact, future-focused work for our clients,” he said.

The appointments come during a sustained period of growth for Honeycomb Strategy. Jason Morris was recently promoted to Head of Client Service, unifying the agency’s quantitative and qualitative teams under a single point of leadership. The consultancy has also been recognised externally, named Campaign Asia Pacific’s Research Agency of the Year (Silver) 2025, celebrating one year of B Corp certification, and releasing the second instalment of its Digital Insights Series, “The Science of Loyalty”. These milestones underscore the firm’s trajectory as it continues to build its reputation for delivering impactful insights and thought leadership.

Collins and Chen join as Honeycomb Strategy prepares to release its next self-funded report on subscription models, due next quarter. This forthcoming study is expected to add to the agency’s growing portfolio of original research, further demonstrating its commitment to advancing understanding of consumer behaviour and market dynamics. The consultancy’s ability to combine behavioural science with commercial strategy has been a defining feature of its work, and the addition of Collins and Chen is set to enhance this capability.

For Collins, the move represents both a professional and personal transition. Relocating from the UK to Australia, he brings with him international experience and a perspective shaped by advising global organisations. His emphasis on storytelling and frameworks reflects a belief in the importance of clarity and resonance when translating data into decisions. For Chen, the appointment builds on a career defined by a commercially grounded mindset and a focus on healthcare, offering Honeycomb Strategy a perspective that bridges industries and strengthens its ability to deliver insights that are both credible and actionable.

Together, their appointments signal Honeycomb Strategy’s commitment to investing in senior talent and expanding its strategic depth. As the consultancy continues to grow, the addition of Collins and Chen is expected to reinforce its ability to deliver high-impact work for clients, combining international experience with local insight. Their arrival also reflects the firm’s broader ambition to shape the future of insights, building conviction in client decisions and supporting businesses as they navigate complex challenges.

Honeycomb Strategy’s recent achievements, including industry recognition and the release of thought leadership reports, highlight its position as a consultancy that is not only growing but also setting benchmarks in the field of behavioural science and market research. The appointments of Collins and Chen add further momentum to this trajectory, ensuring the firm is well positioned to continue delivering work that is both innovative and impactful.

As Honeycomb Strategy looks ahead, the integration of Collins and Chen into its senior team represents a significant step in its journey. Their complementary expertise, international backgrounds, and commitment to actionable insights will strengthen the consultancy’s ability to support clients in making informed decisions about the future of their businesses. In a sector where clarity, credibility, and conviction are paramount, Honeycomb Strategy’s investment in senior talent underscores its determination to remain at the forefront of insight-driven strategy.